What are the responsibilities and job description for the Marketing Coordinator position at ASM Global?
POSITION: Marketing Coordinator
DEPARTMENT: Marketing
REPORTS TO: Director of Marketing
FLSA STATUS: Non-exempt, Hourly
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350 iconic venues stadiums, arenas, conventions centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
THE ROLE
Grand Rapids, MI is seeking a self-motivated, passionate, talented and savvy entertainment industry professional to join the team as a Marketing Coordinator. The Marketing Coordinator will play a key role in supporting the Marketing Department in the strategy, development, execution, and analysis of marketing campaigns to sell tickets, engage the community and build brand recognition for Van Andel Arena, DeVos Place, DeVos Performance Hall, Acrisure Amphitheater and Amway Stadium. The ideal candidate will have excellent copywriting, graphic design and project management skills, excellent attention to detail, and will work closely with the Marketing and Booking Departments to maximize and coordinate programs and initiatives.
Essential Duties And Responsibilities
This role does not have any supervisory responsibilities
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education
Education and/or Experience
Competitive wages, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
DEPARTMENT: Marketing
REPORTS TO: Director of Marketing
FLSA STATUS: Non-exempt, Hourly
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350 iconic venues stadiums, arenas, conventions centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
THE ROLE
Grand Rapids, MI is seeking a self-motivated, passionate, talented and savvy entertainment industry professional to join the team as a Marketing Coordinator. The Marketing Coordinator will play a key role in supporting the Marketing Department in the strategy, development, execution, and analysis of marketing campaigns to sell tickets, engage the community and build brand recognition for Van Andel Arena, DeVos Place, DeVos Performance Hall, Acrisure Amphitheater and Amway Stadium. The ideal candidate will have excellent copywriting, graphic design and project management skills, excellent attention to detail, and will work closely with the Marketing and Booking Departments to maximize and coordinate programs and initiatives.
Essential Duties And Responsibilities
- Assist the marketing and booking teams with Grand Opening marketing campaigns and materials for Acrisure Amphitheater and Amway Stadium, including project management, reporting, partner/community outreach and more.
- Coordinate special projects for these two new venues as well as Van Andel Arena, DeVos Place and DeVos Performance Hall.
- Assist with planning and creation of social media content for Van Andel Arena, DeVos Place, DeVos Performance Hall, Acrisure Amphitheater and Amway Stadium on Facebook, Instagram, TikTok, Twitter/X, LinkedIn and more. These duties include creating dynamic social media content such as writing copy, designing rich graphics and shooting/editing short videos, as well as engaging with fans and clients in the digital space.
- Complete marketing and promotional summaries for all ticketed events. Prepare social media and e-mail marketing summaries and reports, and track social media engagement across all platforms.
- Assist with the creation and implementation of event promotions with community partners to increase visibility and interest in current events with the goal of selling tickets and supporting the local community.
- Serve as the on-site marketing department representative for designated events. Duties may include escorting media and sponsorship, promotional, patron experience and/or media partner implementation, etc.
- Assist with coordination of gifts and welcome materials for entertainers and guests.
- Conduct venue tours and job shadow opportunities for schools and community groups. Assist with the college student photography program.
- Order materials for marketing and booking projects and initiatives.
- All other duties/responsibilities as assigned.
This role does not have any supervisory responsibilities
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education
Education and/or Experience
- Bachelor’s Degree in Marketing, Public Relations, Communications or related field preferred.
- A minimum of 1-2 years of experience in marketing (sports, entertainment and/or brand experience preferred).
- Working knowledge of Microsoft Office.
- Experience with graphic design using Adobe Photoshop.
- Excellent verbal and written communication skills.
- Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously.
- Must be self-directed and able to work independently, while also flourishing in a fast-paced collaborative team environment.
- Must be able to work a flexible schedule inclusive of some weekends, nights and holidays.
- Maintains, at all times, high standards, positive attitude, and professional appearance.
- Bilingual in English/Spanish is a plus.
Competitive wages, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
