What are the responsibilities and job description for the Social Media Coordinator Job at ASM Global in El Paso position at ASM Global?
The Social Media Coordinator is a full-time position responsible for developing and implementing the social media strategy for Destination El Paso, with direction from the Branding & Communications Manager and the Director of Marketing & Communications. This role focuses on increasing the online presence and improving marketing and sales efforts for Destination El Pasos (DEP) three branded divisions : Visit El Paso, El Paso Live, and El Paso Water Parks. This is an in-person role with an emphasis on covering events during non-traditional work hours, including evenings and weekends.
JOB DUTIES AND RESPONSIBILITIES
- Content Creation & Curation : Create compelling and visually appealing social media content (images, videos, GIFs, etc.) that aligns with the brand identity of each DEP unit.
- Community Management : Actively engage with followers across social media platforms, respond to comments and inquiries promptly, and foster a positive online community.
- Social Media Strategy : Develop and execute social media campaigns across various platforms to promote upcoming events, special offers, and highlight unique aspects of each DEP unit.
- Analytics & Reporting : Monitor social media metrics and provide regular reports on performance, engagement, reach, and ROI.
- Trend Monitoring : Stay abreast of the latest social media trends and identify opportunities to innovate and enhance our social media presence.
- Collaboration : Work closely with Visit El Paso, El Paso Live, and El Paso Water Parks teams to ensure social media efforts are aligned with overall marketing strategies.
- Live Social Media Coverage : Provide real-time social media updates and coverage during events, showcasing highlights and engaging with attendees online.
- Influencer Strategy : Assist in the development and management of social media marketing and influencer marketing strategy.
JOB REQUIREMENTS AND QUALIFICATIONS
PHYSICAL DEMANDS
WORKING ENVIRONMENT / CONDITIONS
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
This description portrays in general terms the type of levels of work performed and it not intended to be all-inclusive or to represent specific duties of any incumbent. The knowledge of skills and abilities may be acquired through a combination of formal schooling, self-education, prior experience, or on-the-job-training.
This position offers a competitive salary. Please provide a cover letter and a copy of your most recent resume.
Applicants that need reasonable accommodations to complete the application process may contact 915-534-0628.
ASM Global is an Equal Opportunity / Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
