What are the responsibilities and job description for the Senior Manager, Adoptions Promotions position at Aspcapro?

Summary :

Are you passionate about animals and ready to use your marketing skills for a cause that truly matters? We're looking for a dynamic, creative, and driven individual to join our team and help spread the word about the incredible shelter dogs and cats waiting for their good homes. As Senior Manager, Adoption Promotions, you'll be at the heart of our mission to give these animals a voice and connect them with loving families. From crafting compelling social media campaigns to creating heartwarming adoption stories, you'll play a key role in saving lives and changing the future of shelter pets. If you're ready to turn your passion for pets into powerful marketing that moves hearts and drives action, we want to hear from you!

Let's work together to make every tail wag and every purr heard!

Reporting to the Director, Admissions & Placement, the Senior Manager, Adoptions Promotions (the Senior Manager) promotes ASPCA animals for adoption through a variety of marketing efforts and channels, ranging from traditional and social media to grassroots efforts in the NYC community and tri-state area. You’ll lead the process of developing creative animal profiles to help the animals find their perfect human matches. And you’ll assist the ASPCA Communications Team in the successful implementation of the Adoption Center’s communications to internal and external audiences. Other duties include content development for the Adoption Center.

To succeed in this role, the Senior Manager must work efficiently and effectively in a team environment with the ability to work collaboratively with multiple individuals, work on tight deadlines and be able to work independently when needed, taking full ownership of assigned projects through to successful completion.

Responsibilities :

Responsibilities include but are not limited to :

Adoption Center Promotions (70%)

Lead the development of creative, accurate profiles of adoptable animals by writing, and supporting others in writing, animal bios and coordinating with the Multimedia team, direct care staff, foster caregivers and volunteers to obtain photo and video assets for use in promotion; update profiles regularly to maintain accuracy and generate interest; undergo training to handle dogs ranging from Level 1 to Staff Only for photos.
Serve as the point-person for Adopets, the Adoption Center’s remote adoption and online animal listings system. Ensure all animals are synching with the system correctly (including managing all returns), keep Adoption Center team members apprised of updates to the system, report out on Adopets related data, coordinate with the external Adopets team on any questions or issues that arise, and maintain Adopets generated communications that inform adopters of their status in the adoption process.
In tandem with teams including Media, Marketing, Membership, Internal Communications and more, design, implement and lead promotional campaigns for the Adoption Center and its adoptable animals.
Quantify and analyze the impact of promotions to continually improve their effectiveness in animal placement; provide quarterly reporting. Track and analyze all media-related data at the Adoption Center to provide operational awareness, find areas for improvement and celebrate successes.
Capture compelling content of animals at the Adoption Center and at off-site events, as needed, for social media promotions, PetPoint / kennel card photos, online web listings, and more.
Attend Medical-Behavior-Sheltering (MBS) Rounds, acting as the “promotions voice” in animal pathway discussions contributing to faster placement; act as key voice in Adoption Center leadership conversations.
Moderate the Adoption Center’s Yelp and Google Reviews, elevating concerning reviews to Adoption Center leadership when necessary.
Act as project manager for various communications and marketing-related projects.

Interdepartmental Communications (30%)

Assist Adoption Center leadership with copywriting and editing emails, internal memos, Workplace posts and more, as needed, to achieve maximum impact.

Track and catalogue all “happy tails” received by the Adoption Center and provide relevant content for story development, presentations and events as needed.

Conceptualize and create departmental content that promotes employee wellness and engagement, as well as departmental achievements; track engagement and participation, modifying plans and activities to achieve maximum impact.

Sharpen the department’s voice to internal and external audiences by working with the External Communications and Membership teams to create and approve talking points, online content, b-roll and more; ensure content is accurate and being used in the appropriate places to maximize impact.

Support the Director, Administration with the oversight of all media-related items within the Adoption Center, including but not limited to coordinating and participation in weekly Adoptions Media meetings and collaborating with members of the External Communications and Membership teams in vetting, planning, scheduling and executing Adoption Center-related media and public relations events and promotions; coordinate all animal-related logistics for media events at the Adoption Center and Kitten Nursery.

Support the Director, Administration with the oversight of the training and participation of employees throughout the AC / KN as spokespeople, including identifying appropriate and available subject matter experts for adoption-related media inquiries on social media, broadcast, internet, digital, print and more. Serve as spokesperson, as needed.

Manage all web-related content for the Adoption Center; work hand-in-hand with the Membership team on Adoption Center content strategy and content logistics.

Provide feedback on how to respond to Adoption Center-related social media messages.

Education :

BA, BS or equivalent or equivalent work experience.

Skills Requirements :

Ability to produce visually appealing, creative, and emotionally compelling content, including photography.

Experience writing compelling narratives that drive action and engagement.

Basic photography and videography skills.

Basic design skills and familiarity with design tools like Canva, Adobe Creative Suite and other graphic design software.

Ability to manage multiple campaigns, projects, and tasks simultaneously while meeting deadlines.

Excellent attention to detail ensuring marketing materials are accurate, up-to-date, and aligned with organization’s voice and mission.

Excellent interpersonal skills; exceptional team player.

Experience with project planning, event planning a plus.

Ability to develop and maintain positive and productive working relationships with co-workers, volunteers and the public.

Ability to work comfortably and calmly around cats and dogs with varying medical and behavioral needs. Ability or willingness to learn how to handle cats and dogs.

Ability to understand the ASPCA’s mission, strategy, programs, policies, and values.

Additional Information :

The role will be based out of our NYC Adoption Center.

Must be able to travel in and around the NYC metro area as needed.

Occasional evening, weekend and holiday work required.

Compensation and benefits :

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary range for this role is set forth below and may be modified in the future.

For Salary roles : The target hiring range for this role is $90,000-$95,000 annually.

For more information on our benefits offerings, click here .

Our EEO Policy :

The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

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Salary : $90,000 - $95,000

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