Manager, CRM

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

Our continued growth has created an opportunity to join us as a Manager, CRM for Motto Clear Aligners.

Position Overview:

The Manager, CRM will be responsible for defining the CRM strategy to support the accelerated growth of our dental brands. He/She will champion the development of new nurturing streams and campaigns, enriching and activating our customer data, and delivering best in class interactions to drive customer experience, new patient appointments, and treatment plan acceptance.

This is a hands-on position for a leader that is excited to drive exponential growth and help to build the future of our business.

Responsibilities:

• Support the development and execution of CRM strategies that align with the brand and marketing goals, ensuring the right messages reach the right audience at the right time to drive engagement and revenue.
• Assist in mapping and analyzing customer journey touchpoints to improve acquisition, experience, and engagement.
• Implement and track testing initiatives to optimize content and channel performance, using data analysis and insights to refine campaigns.
• Manage and optimize CRM channels, including email and SMS marketing, to drive appointments, engagement, and revenue growth.
• Monitor CRM performance metrics and report on KPIs, providing insights and recommendations for continuous improvement.
• Execute marketing automation initiatives for email and mobile marketing, working to improve efficiency and business results (traffic, open/click rates, conversion, revenue, etc.).

Minimum Education and Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 5 years of experience in CRM marketing, including customer segmentation, direct marketing campaign execution, and cross-channel strategies.
• 1-2 years of experience leading projects or cross-functional teams.
• Familiarity with CRM and CDP tools, including marketing automation platforms and relational databases (e.g., Salesforce, Segment, Snowflake). Salesforce Marketing Cloud experience preferred.
• Experience supporting the development and execution of a cross-channel CRM program focused on customer retention, engagement, and lifetime value.
• Understanding of customer journey marketing, segmentation, and personalization best practices.
• Strong communication and collaboration skills, with the ability to work effectively across teams.

Annual Pay Range: $105-130k with bonus opportunity

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

If you are an applicant residing in California, please view our privacy policy here: https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees