What are the responsibilities and job description for the Senior Marketing Manager position at Aspen Hospitality?

Company Description

Aspen Ventures is the innovation arm of Aspen One. Our mission is to develop new business lines that amplify Aspen One’s vision of renewing the mind, body, and spirit to inspire a better world. By embracing the values and heritage that define Aspen, we create offerings that inspire and resonate deeply with those seeking a fulfilling life. Aspen Collection, a performance and lifestyle apparel brand embodying the spirit of Aspen, and premium rentals and experiences are some of Aspen Ventures current consumer facing brand vehicles.

Job Description

The Senior Marketing Manager of Aspen Ventures will lead the strategy and execution of marketing initiatives for the division and encompasses end-to-end marketing responsibilities, including go-to-market strategy, digital marketing strategy, content briefing, and partnership development. The role will collaborate with Aspen’s creative and social media shared services, ecommerce team, interface closely with the product design and development team, and manage one direct report and is responsible for driving awareness and revenue for Aspen Collection apparel, mountain and ski wear, and expanding Aspen-inspired experiences within and beyond the region. The ideal candidate is entrepreneurial, self-motivated, digitally savvy, and highly skilled at developing creative briefs for content creation. This position reports to the CMO & Aspen Ventures COO.

Strategic Leadership

Develop and execute innovative marketing strategies to grow brand awareness and revenue for Aspen Collection apparel, rentals, and experiences.
Identify and explore new opportunities for business growth, partnerships, collaborations, and market expansion that align with Aspen One’s values as well as build and execute go-to-market plans for new product launches and experiential offerings.

Brand Management

Ensure brand consistency and alignment with Aspen One across all marketing touchpoints.

Develop and oversee compelling creative briefs that inform content creation and storytelling initiatives, ensuring alignment with the brand’s unique point of view.

Partner with Aspen One’s head of social media and influencer marketing to develop strategies and goals, rather than directly managing these areas.

Promote the lifestyle and culture of Aspen to both existing loyalists and a global audience.

Collaboration & Team Leadership

Interface with the product design and development team to ensure marketing strategies align with product vision and innovation.

Brief creative and digital needs to Aspen’s creative and digital teams, collaborating on paid digital, SEO, affiliate, email, and other communications to drive engagement and revenue.

Manage and mentor one direct report, fostering a collaborative and high-performing team dynamic.

Analytics & Performance

Analyze marketing data, consumer insights, and industry trends to inform and refine strategies and regularly report on campaign performance, ROI, and key metrics to senior leadership and monitor competitive activity and emerging technologies to maintain a forward-thinking approach.

Operational Excellence

Develop and manage Aspen Ventures marketing budget to ensure effective allocation of resources and delivery of results and develop scalable processes to support growth and efficiency across the division.

Qualifications

Bachelor's degree in marketing, business, or a related field; MBA preferred.

8 years of marketing leadership experience, with a strong emphasis on luxury and apparel marketing.

Knowledge, Skills & Abilities

Proficient knowledge in driving revenue growth through innovative marketing strategies.

Strong knowledge of digital marketing tools, analytics platforms, and content briefing.

Exceptional interpersonal skills.

Ability to build relationships across diverse teams and stakeholders.

Entrepreneurial mindset with a passion for innovation and creativity.

Deep appreciation for Aspen’s culture, heritage, and values is a plus.

Possess a relatable yet elevated luxury perspective, strong creative and brand acumen, and extensive experience in apparel marketing.

Excellent verbal and written communication skills.

Ability to remain flexible and efficient in a fast-paced environment.

Ability to make intelligent and quick decisions, works well under pressure, and when faced with unexpected occurrences or delays.

Work Environment and Physical Demands

Ability to stand, type, and sit at desk / computer for most of the work shift executive repetitive movements.

No adverse or hazardous conditions.

Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance.

Job Benefits

This position is categorized as a regular full-time position eligible for the following benefits :

Health, Dental and Vision Insurance Programs

Flexible Spending Account Programs

Life Insurance Programs

Paid Time Off Programs

Paid Leave Programs

401(k) Savings Plan

Employee Ski Pass and Dependent Ski Passes

Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority / Female / Disabled / Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

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