What are the responsibilities and job description for the Marketing Director position at Aspen Personnel Service?
Aspen Personnel Service has been hired by a leading local commercial construction company. We are seeking a dynamic and experienced Marketing Director to lead their marketing initiatives. This role is integral to promoting their brand, strengthening client relationships, and positioning the company as a trusted leader in the construction industry.
The ideal candidate will be responsible for crafting compelling marketing materials, managing communications, and overseeing digital and traditional marketing channels. A background in the construction industry is preferred, as is a proven track record in delivering results-driven marketing strategies.
Key Responsibilities
- Proposal Development : Create professional and engaging RFQs (Request for Qualifications) and RFPs (Request for Proposals) that align with company brand and meet client expectations.
- Content Creation : Design and produce high-quality brochures, presentations, and other marketing collateral to showcase our capabilities and past projects.
- Website Management : Oversee website updates, ensuring timely and accurate content that reflects the company’s expertise and ongoing projects.
- Social Media Management : Develop and implement strategies for engaging social media content across platforms to increase brand awareness and client engagement.
- Marketing Strategy : Lead the development of comprehensive marketing plans that align with company goals and highlight competitive advantages.
- Brand Management : Ensure consistency in branding across all marketing and communication materials.
- Collaboration : Partner with leadership, project managers, and business development teams to understand project pipelines and effectively market services.
- Market Research : Monitor industry trends and competitors to identify opportunities for improvement and growth.
Qualifications
Other :
Salary : $80,000 - $90,000
