Assistant Digital Marketing Manager

Company Description

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Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs.

Job Description

Summary

The Assistant Digital Marketing Manager supports the digital marketing team executing across email, web, and app for all Aspen One brands. This position supports digital content management, website updates, marketing automation, segment management, platform administration needs, email campaigns, and seasonal turnover initiatives. This role is focused on elevating the digital customer experience to drive bookings, increase incremental spend, and optimize user journey flows. This position reports to the Director of Digital Marketing.

The budgeted salary range for this position is $58,656- $73,320. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline

Applications for this position will be accepted until January 20, 2025.

Essential Job Functions

• Assist in email marketing campaign creation and execution across all Aspen One Brands (Aspen Snowmass, The Little Nell, Limelight Hotels, Ajax Downtown, Aspen Ventures).
• Manage web requests intake form; assist with content updates across all Aspen One websites on multiple platforms (Sitecore, WordPress, BentoBox, Shopify).
• Build and deploy segments within the Customer Data Platform (CDP) across digital channels, leveraging new Martech (marketing technology) capabilities to increase revenue and optimize paid media spend across Aspen One.
• Collaborate with the team to implement SEO strategies and ensure content is optimized for search engines.
• Submit development tickets as needed; assist in grooming maintenance backlog and testing new components post-deployment.
• Assist in building out mobile communication strategy, including short message service (SMS) and app push notifications.
• Support customer journey building across all Aspen One brands.
• Align with content team to enforce adherence to content strategy across digital touchpoints, including brand guidelines.
• Work with creative teams to coordinate photo and video asset needs for website and app.
• Work with business unit marketing teams to support Google My Business listings and optimize for search engine optimization (SEO).
• Write, edit, and proof website, email, and app content as needed.
• Analyze guest behavior, demographics, and products to extract and report on actionable insights to adjust communications and strategies accordingly.
• Other duties as assigned.

Qualifications

Education & Experience Requirements

Knowledge, Skills & Abilities

Work Environment and Physical Demands

Job Benefits

This position is classified as a regular full-time position eligible for the following benefits :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority / Female / Disabled / Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com / employment / benefits-and-perks.

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster

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Salary : $58,656 - $73,320