What are the responsibilities and job description for the Digital Marketing Manager position at AssetWatch, Inc.?
Job Description
Job Description
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
AssetWatch is seeking a highly motivated and results-driven Digital Marketing Manager to lead our online advertising efforts and contribute to the overall growth of our digital presence. This role will be heavily focused on developing, implementing, and optimizing paid advertising campaigns across various platforms, while also contributing to broader digital marketing initiatives. Reporting to the Director of Demand Generation, the ideal candidate is a data-driven strategist with a passion for advertising, a strong understanding of digital marketing principles, and a proven track record of success.
What You'll Do :
- Advertising Campaign Management : Develop, execute, and manage paid advertising campaigns across multiple platforms, including but not limited to Google Ads (Search, Display, YouTube), LinkedIn Ads, Programmatic Display, and other relevant channels.
- Budget Management : Manage advertising budgets, ensuring efficient allocation of resources and maximizing CPL. Track and analyze campaign performance, making data-driven adjustments to optimize spend and achieve target KPIs.
- Performance Analysis & Reporting : Monitor key performance indicators (KPIs) such as conversion rates, click-through rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant metrics. Generate regular reports on campaign performance, providing actionable insights and recommendations for improvement.
- A / B Testing & Optimization : Conduct A / B testing on ad creatives, landing pages, targeting strategies, calls to action, and other campaign elements to continuously optimize performance and improve conversion rates.
- Keyword Research & Targeting : Work with SEO team to conduct thorough keyword research to identify relevant search terms and target audiences. Develop and refine targeting strategies to reach the right audience with the right message through search ads.
- Ad Copy & Creative Development : Collaborate with the creative and content teams to develop compelling ad copy and visuals that resonate with target audiences and drive conversions. Ensure consistency in brand messaging across all advertising channels.
- Support Other Digital Efforts : Contribute to other digital channels by supporting the core advertising strategy with email marketing, social media, and SEO efforts.
Who You Are :
What We Offer :
AssetWatch is a remote-first rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space.
We have a distributed team that works remotely across locations in the United States. We are open to candidates from most states but collaboration within core working hours is required.
LI-Remote
