Assisted Living Director of Admissions and Marketing

Job Overview
The Assisted Living Admissions and Marketing Director is responsible for overseeing the Marketing of an 100% Memory Care assisted living community, ensuring that residents receive high-quality care and support. This role requires a blend of leadership, management skills, and marketing expertise to promote the facility effectively. The ideal candidate will have a passion for enhancing the quality of life for seniors and will be adept at managing budgets, and resident relations while also implementing effective marketing strategies to attract new residents.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Experience in Marketing/ Sales with Assisted Living required.

2. Possesses knowledge and understanding of case management nursing concepts.

3. Displays optimal intra and interdepartmental relationships.

4. Ability to establish and maintain optimum rapport with residents, family members, providers of health care and regulatory agencies.

5. Ability to utilize computers and other electronic devices for tasks such as timekeeping, in servicing and documentation.

ESSENTIAL FUNCTIONS:

Key Sales/Marketing factors in achieving stable census in the community:

a. Create and maintain a solid referral base by developing a sustaining relationship with social workers, case managers, and key referral sources.

b. Track satisfaction surveys to address issues that may lead to negative impressions of a patients stay at the community.

c. Monitor conversion rates i.e.; referrals to admits ensuring maximum, admissions.

d. Assure that referrals are clinically reviewed on a timely basis.

e. Turnaround referral acceptance or denials to social workers as quickly as possible (30 min. turnaround when possible).

f. As schedule permits visits with accepted referrals to assure admission.

g. Follow-up on referrals to SW/Case managers to obtain update on pt. progress.

h. Maintain weekly referral and sales logs.

i. Plan presentations/luncheons/dinners with SW/Discharge planners throughout fiscal year.

j. Possess strong knowledge of the facility; about provisions of care that can be rendered and promote the community as the best place a family can place their loved one.

k. Internal and external marketing

l. Admit new residents

m. Follow and complete all preadmission packets and processes.

Analysis of Marketing Region:
a) Identify organizational mission to assure adherence to it.

b) Analyze market area to identify the community and its needs.

c) Identify the competition/their strengths and weaknesses – how do we compare?

d) Gather information on main referral sources i.e.: hospitals, home health agencies, practicing physician groups, hospices, assisted living complexes.

e) Gather strong analytic information on area hospitals i.e.; specialties - how can we meet hospital discharge needs.

f) Become a viable partner with the area hospitals to transition residents adequately through the continuum of care.

Community Outreach:
a) Identify major senior community organizations.

b) Develop relationship with key leaders in those organizations and take active part in their programming. Work Environment The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individual with disabilities to meet these demands.

1. Ability to endure prolonged walking, sitting, standing, use of pulling, bending, and stooping movements.

2. Ability to adapt to changes in daily work hours and schedule.

3. Ability to speak clearly and make self-understood.

4. Ability to keep attention on tasks; routinely interrupted.

5. Ability to understand a variety of concepts/approaches.

6. Ability to remember tasks/assignments.

7. Ability to work beyond regularly scheduled shift when necessary.

Job Type: Full-time Salaried with sales commissions

Job Type: Full-time

Pay: $62,000.00 - $66,896.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Evening shift
• Holidays
• On call
• Weekends as needed

Education:

• Associate (Required)

Experience:

• Assisted Living Marketing: 5 years (Required)
• Marketing: 6 years (Required)

Language:

• English Fluently (Required)

Ability to Commute:

• Johns Creek, GA 30097 (Required)

Work Location: In person

Salary : $62,000 - $66,896