Marketer

Job Description: Marketer for Residential Habilitation Agency

Position: Marketer
Location: Elite Healthcare, Idaho Falls
Reports To: Director
Type: Full-Time/Part-Time

Overview:

We are seeking a dynamic and motivated Marketer to join our team at Elite Healthcare, a leading provider of residential habilitation services for individuals with disabilities. This role involves developing and implementing marketing strategies to promote our services, increase brand awareness, and attract new clients while maintaining relationships with existing ones.

The ideal candidate will have a passion for community outreach, a strong understanding of healthcare or social service marketing, and the ability to drive growth through various marketing channels.

Key Responsibilities:

• Develop Marketing Strategies: Create and execute comprehensive marketing plans to increase awareness of the agency’s residential habilitation services.
• Brand Management: Ensure the agency's mission, values, and services are consistently communicated in all marketing efforts and materials.
• Community Outreach: Build and nurture relationships with community organizations, referral sources (such as healthcare providers and social workers), and other relevant stakeholders.
• Lead Generation & Conversion: Identify new business opportunities, generate leads, and convert them into clients by promoting the agency’s services.
• Advertising & Promotions: Oversee the creation of promotional materials such as brochures, digital ads, social media posts, newsletters, and more to promote services.
• Digital Marketing: Manage and enhance the agency’s online presence, including website updates, SEO, and social media strategies.
• Event Coordination: Plan and participate in events, such as community outreach programs, informational sessions, and conferences, to raise awareness and engage potential clients.
• Market Research & Reporting: Monitor industry trends, competitor activities, and community needs to adjust marketing strategies as needed. Provide regular reports on marketing performance.
• Client Relationship Management: Maintain positive relationships with clients and their families, ensuring satisfaction with services provided and responding to inquiries or concerns.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• 2 years of experience in marketing, preferably in healthcare, social services, or a related industry.
• Strong communication skills, both written and verbal, with the ability to engage different stakeholders.
• Proficiency in digital marketing tools, social media platforms, and marketing analytics.
• Experience in organizing events, promotions, or outreach programs.
• Ability to manage multiple tasks and work independently with attention to detail.
• Knowledge or interest in disabilities, healthcare services, or human services is a plus.

Preferred Qualifications:

• Familiarity with residential habilitation services or experience working in the disability services field.
• Graphic design or multimedia skills (ability to create basic marketing materials).
• Knowledge of HIPAA regulations and client confidentiality practices.

Job Type: Full-time

Pay: $20.00 - $35.00 per hour

Schedule:

• Day shift
• Monday to Friday

Ability to Commute:

• Idaho Falls, ID 83401 (Required)

Ability to Relocate:

• Idaho Falls, ID 83401: Relocate before starting work (Preferred)

Work Location: In person

Salary : $20 - $35