What are the responsibilities and job description for the Business Development Manager position at Associa?
With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000 team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.
Job Description
MAJOR RESPONSIBILITIES:
The Business Development Personnel will work with the Branch President as well as the Regional Sales Director and Marketing Account Directors to implement all sales initiatives for their branch. To perform this job successfully, the individual must be able to perform each essential duty, meet expectations, establish relationships and communicate effectively. The requirements listed below are representations of the knowledge, skill and/or ability required. This is a hybrid role.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
EDUCATION and/or EXPERIENCE:
Bachelor's degree preferred and/or a minimum of three years' experience in industry related sales.
LANGUAGE SKILLS: Ability to read, analyze, and interpret complex documents. Ability to respond effectively to highly sensitive inquiries or complaints. High level written and verbal communication skills including the ability to make effective and persuasive speeches and presentations to top management, public groups, and/or boards of directors. Knowledge of group dynamics is a plus.
REASONING ABILITY: Ability to define problems, collect data, establish facts, and draw valid conclusions.
CUSTOMER SERVICE SKILLS:
Job Description
MAJOR RESPONSIBILITIES:
The Business Development Personnel will work with the Branch President as well as the Regional Sales Director and Marketing Account Directors to implement all sales initiatives for their branch. To perform this job successfully, the individual must be able to perform each essential duty, meet expectations, establish relationships and communicate effectively. The requirements listed below are representations of the knowledge, skill and/or ability required. This is a hybrid role.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Provides updates on industry standards, requirements, rules and regulations to Regional Sales Director, VP, and SVP.
- Focuses on signing new accounts, developing key relationships within respective markets, selling Associa Services to new clients.
- Drive and record business development efforts and sales pipeline progression in a CRM (SalesForce.com)
- Responsible for driving new account growth in a goal established environment
- Maintains, cultivates, and develops existing and potential clients through retention and marketing procedures, including participating in the transition in process, as structured by the Branch President.
- Carries out market research on prospective growth areas, competitive markets and industry trends.
- Identifies, cultivates, manages and tracks new opportunities, responds to and follows up on potential client inquiries using appropriate methods.
- Analyzes the effectiveness of existing markets, vendor referrals and critical tools.
- Reviews advertising sources to maximize branding and messaging. Monitors budgeting of marketing expenses.
- Develops business plan to achieve growth goals by identifying, advancing and closing deals by working with their respective office to set "road map" for growth within their market, including target market| vendor relationships| education programs | local tradeshows| advertisements/grassroots efforts| local government relations.
- Drives and supports various activities, such as, cross-marketing, community events, vendor relationships, services and social media.
- Oversees the preparation and routing of all sales contracts for the office through contract management.
- Leads the effort to target new contract accounts and ensure the stated contractual objectives are met and share the same with staff upon start of contract.
- Ensures that the salesforce is updated and current and that all key customer information, leads and target accounts are stored and managed.
- Analyzes the success of lead generation efforts and set aggressive account development goals.
- Executes and educate office on national and local sales promotions or contests.
- Identifies opportunities for acquisition to the SVP.
- Attends Sales and marketing training workshops, and industry related functions where applicable.
- Executes and uphold the responsibilities of the company according to lawful industry standards and ethical behavior as referenced in corporate policies and procedures.
EDUCATION and/or EXPERIENCE:
Bachelor's degree preferred and/or a minimum of three years' experience in industry related sales.
LANGUAGE SKILLS: Ability to read, analyze, and interpret complex documents. Ability to respond effectively to highly sensitive inquiries or complaints. High level written and verbal communication skills including the ability to make effective and persuasive speeches and presentations to top management, public groups, and/or boards of directors. Knowledge of group dynamics is a plus.
REASONING ABILITY: Ability to define problems, collect data, establish facts, and draw valid conclusions.
CUSTOMER SERVICE SKILLS:
- Demonstrates commitment to deliver outstanding customer service to current and potential clients
- Takes ownership to personally resolve problems or ask for assistance
- Listens well, asks clarifying questions, and communicate effectively (verbal and written)
- Takes initiative to recognize and address problems quickly and decisively
- Self-motivated with ability to work in an unstructured environment
- Committed to following up RSD in a timely manner.
- Ability to gain a strong understanding of Associa, our value proposition, core values, services, policies and procedures.
- Ability to develop relationships that will help foster opportunities for big market growth.
- Thoroughly understand prospects business and key value drivers by driving two-way communication.
- Build Value through Associa's unique insight, experience and solutions.
- Excellent problem-solving skills to create solutions to cut cost, increase property values, create community involvement and provide superior level of service.
- Ability to effectively measure ROI on marketing and sales efforts
- Knowledge and proficient utilization of MS office 2000, Excel,Word, Powerpoint
- Knowledge and utilization of CRM, preferably SalesForce
- Must have clean driving record and clear background and drug screening.
