Sr Director, Marketing And Corporate Communications

Associate Of PeriOperative Registered Nurses Sr Director, Marketing And Corporate Communications - Denver, Colorado

Mission driven, great benefits and room for growth!"

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

Why consider AORN, Association of periOperative Registered Nurses, as the next place for your career as our Sr Director, Marketing and Corporate Communications? Because we're innovative and all about quality and collaboration - we're continually seeking to enhance our offerings to allow us to better tailor to the needs of our nurse members while expanding our market position and growing revenue across our business and sales divisions.

Our mission is to define, support, and advocate for patient and staff safety through exemplary practice for each phase of perioperative nursing care using evidence-based guidelines, continuing education, and clinical practice resources. We collaborate with professional and regulatory organizations, industry leaders, and other health care partners who support our mission. Our culture is one of openness, teamwork, risk-taking, and being at the cutting edge of our field, and we only look for employees who hold these same traits.

Our Sr Director, Marketing and Corporate Communications is a highly visible role that is responsible for overseeing all aspects of marketing to drive revenue growth and brand visibility. This includes developing and executing marketing strategies, managing budgets, and aligning marketing efforts with the overall business objectives. The Sr Director has a deep understanding of how AORN's portfolio of products and services deliver value to perioperative professionals, as well as to business segments including Healthcare Organizations, Industry, and Membership. The priority is to create and implement dynamic marketing-communications strategies to achieve business goals across segments, AORN Syntegrity, the Association's annual convention, publications, and other lines of business. The Sr Director has the knowledge and ability to oversee and manage large cross-departmental projects and foster collaboration to ensure that effective go-to-market strategies are in place, including pricing, sales support, and marketing campaigns to promote and support the development of new products and services.

The Marketing team includes Creative Services, Digital, B2B & B2C Product Marketing, Corporate Communications, and Email Marketing. The Sr Director is responsible for leading the company's corporate communications strategy, including media relations, stakeholder engagement, and Board training and support to ensure cohesive and impactful messaging. This role will work closely with the Corporate Communications team to proactively identify and address potential issues that could impact the brand or corporate reputation. The Sr Director will create advanced response plans and oversee the successful execution of these plans, ensuring alignment with AORN's values and mission.

AORN is based in Denver, CO. Our Sr Director, Marketing and Corporate Communications will work remotely.

More about what you'll get to do as our Sr Director, Marketing and Corporate Communications :

• Create the overall marketing strategic vision that impacts the current and future state of the organization to promote AORN as the industry leader in clinical education and practice support for perioperative professionals.
• Develop marketing objectives consistent with business goals, assess potential risks and opportunities to implement the best course of action.
• Maintain a thorough understanding of the AORN Enterprise portfolio, audience segments, and AORN Syntegrity to lead the Marketing-Communications Department in creating integrated marketing plans that drive growth and support sales teams.
• Present strategic vision clearly and persuasively to executive leadership.
• Lead the Marketing Department in creating integrated marketing plans for the segments and AORN Syntegrity.
• Utilize strong skills in leadership and management to develop the AORN Marketing Department as a best-in-class marketing team.
• Collaborate with business leaders and executives in new product / program strategies and development across the enterprise.
• Use knowledge of cutting-edge marketing principles and technologies that enable AORN to effectively reach existing and potential customers through digital and other relevant emerging channels.

Must Have's to be our Sr Director, Marketing and Corporate Communications :

MINIMUM QUALIFICATIONS

PREFERRED QUALIFICATIONS

Here are some of the excellent benefits we offer and why it's so great to work here!

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