Marketing Specialist

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Under moderate supervision, the Marketing Specialist supports marketing initiatives and projects. This position serves an important role in supporting the development of marketing strategic goals, plans, campaigns, promotions and other marketing projects / initiatives within the assigned group. Serve as the point of contact for project / initiative peers as well as supporting the manager in various communications, creative development and initiative planning. These initiatives may include promotions, campaigns, product launches, and client events. For smaller initiatives, the incumbent is directly responsible for the development and execution of plans and tactics for the assigned groups involved. The development of these plans requires coordination with key partners to deliver thorough knowledge of the businesses involved, the competitive environment, leading marketing practices within the space and a general understanding of the financial, goals and objectives of the product lines and sub-business units assigned.Job Accountabilities

• Assigned support for key marketing plans for the LOB and product groups units that support objectives and sales goals, including the development of creative materials, creation and management of project plans (in tandem with accountable manager).
• If applicable, discover customer insights that lead thought-leadership initiatives which translate to effective marketing campaigns. Develop content to bring brand strategy and value proposition to market via the most effective touch points.
• Manage the successful execution of assigned initiatives, through project planning, coordination of partnerships, project management against defined key milestones, communications between all stakeholders.
• Analyze industry trends via primary and secondary research to identify and prioritize market opportunities. Compile contact lists to design marketing campaigns that generate and nurture leads.
• Partner with others including sales, product teams, and insights to understand buying dynamics, products and services portfolio and develop marketing promotional content and support materials.
• Assemble and manage editorial calendar, including promotional material, digital content and equity assets library.
• Effectively manage internal and external partnerships, budget, third-party vendor and agency relationships.
• Compile voice of customer, measure marketing efforts and identify ways to continuously drive marketing effectiveness. Measures and communicates performance tied to business results.EducationBachelor's Degree or equivalent combination of education and experience Marketing RequiredBachelor's Degree or equivalent combination of education and experience Communications RequiredExperience2-4 years Services industry in a comparable marketing capacity, within a mid-tier financial services company. Required4-7 years General marketing within the financial services or marketing industry Preferred

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

Retirement savings including both 401(k) and Pension plans.

Paid time off to volunteer in your community.

Opportunities to connect with others through our diversity-focusedColleague Resource Groups.

Competitive salaries with professional development and advancement opportunities.

Bonus benefits including well-being programs and incentives, parental leave,anemployee stock purchase plan, military benefits and much more.

Personal banking, loan, investmentand insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.Join our community on Facebook , LinkedIn and X .

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank's anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer . Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish . Know Your Right to Work English or Spanish .

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

20.29 - $34.79

Salary : $20 - $35