What are the responsibilities and job description for the Digital Marketing Director position at ASSOCIATED BANK NA?
ASSOCIATED BANK NA Digital Marketing Director in MILWAUKEE, Wisconsin JOB REQUIREMENTS : At Associated Bank, we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. We invite you to view the opportunity below.Under the direction of the Senior Director of Marketing, the Digital Marketing Director is responsible for the development of a Digital Marketing vision and strategy encompassing all aspects of digital marketing such as social media, paid search, email, SMS, search engine optimization, and the website. In collaboration with business and marketing partners, translate that strategy into tangible initiatives that support awareness, consideration, and positive perception of Associated Bank, customer acquisition, and deepening of relationships and other agreed-upon line of business and department objectives.This position contains the following digital marketing functions : paid and organic search, website operations, e-mail, and social media subject matter experts who collectively form a center of expertise as a resource for the organization. Working with Consumer, Business, Private Wealth, and Commercial, and Brand Experience Marketing Directors and other internal partners, ensure close alignment and synergy between traditional and digital marketing as well as Public Relations activities to deliver enhanced results for branding, promotions, product launches, and awareness campaigns.Continual monitoring and reporting of key performance indicators in a dashboard format not only demonstrates accountability but serves as a critical tool in familiarizing the organization and business partners with core concepts of the digital space and measurement of acquisition tactics and investments, and the foundation for data-driven decisions and recommendations on current marketing campaigns.This person will also be responsible for : Coordination of Digital execution - Translate digital trends and strategies into tangible plans and initiatives leveraging a full range of channels (website and landing pages, digital advertising, search engine optimization, email marketing, social media, paid search, digital campaigns, and other digital media alternatives).Assess and prioritize opportunities with marketing peers, business line managers, operations and technology, as well as legal and compliance, audit.APPLICATION INSTRUCTIONS : Apply Online : ipc.us / t / D9C5946874654C1D#J-18808-Ljbffr
