What are the responsibilities and job description for the Director of Marketing position at Association Headquarters?
About Us:
Association Headquarters is a dynamic organization dedicated to serving not for profit Associations to advance them to greatness. Our client partners achieve measurable success in four key areas: multi-dimensional growth, engaged, diverse and disciplined leadership, intelligent use of technology, and an unwavering commitment to mission. We are seeking a highly skilled and strategic Director of Marketing to lead and manage our marketing initiatives, drive lead generation, and support new business development efforts.
Position Summary:
The Director of Marketing is responsible for overseeing the daily execution of marketing activities, working closely with the VP of New Business Development to develop and implement the company's overall marketing strategy. This role plays a crucial part in increasing lead volume, managing marketing campaigns, and ensuring brand consistency.
Key Responsibilities:
New Business Development & Proposals
Serve as a key member of the New Business Development Team.
Contribute marketing-related content to new business proposals and presentations.
Review project scope and contract documents, ensuring accurate marketing components.
Present to clients, including staff and volunteer leaders, to secure new business.
Represent the company at industry events and conferences as needed.
Strategic Planning & Leadership
Develop and implement the company's annual marketing plan.
Create comprehensive marketing strategies aligned with business objectives.
Lead, mentor, and provide direction to the marketing team.
Collaborate with senior leadership to support company-wide initiatives.
Campaign & Digital Marketing Management
Identify and develop new business leads.
Plan, execute, and optimize integrated marketing campaigns across digital, print, and event channels.
Direct SEO, SEM, email marketing, social media, and website performance.
Analyze digital data and conversion metrics to optimize marketing effectiveness.
Brand Management
Ensure brand consistency across all marketing channels and materials.
Oversee the development of brand messaging, positioning, and visual identity.
Develop creative marketing strategies to enhance market positioning.
Budget & Resource Management
Create and manage the marketing budget efficiently.
Cross-Functional Collaboration
Work closely with sales, service lines, and customer success teams to align messaging and drive results.
Support product launches and promotional efforts.
Public Relations & Communications
Manage media relations, press releases, and external communications.
Oversee content strategy, including blogs, white papers, and case studies.
Analytics & Reporting
Track key performance indicators (KPIs) and prepare regular reports for executives.
Make data-driven recommendations for continuous improvement.
Qualifications & Competencies:
Bachelor's degree in marketing, business, or a related field; MBA preferred.
Minimum of 10 years of experience in marketing, leadership, and/or related industry.
B2B sales experience is a plus.
Strong leadership, strategic thinking, and problem-solving skills.
Excellent interpersonal, oral, and written communication skills.
Proven experience managing digital marketing efforts, including SEO, SEM, email, and social media.
Ability to manage multiple projects, meet deadlines, and drive results.
Work Environment & Travel Requirements:
This position requires 20-30% travel for industry events and client presentations.
Must be comfortable with occasional lifting of marketing materials (up to 50 lbs).
Why Join Us?
At Association Headquarters, we offer a dynamic and collaborative work environment, opportunities for professional growth, and a chance to make a meaningful impact through innovative marketing strategies. If you are a results-driven marketing leader, we would love to hear from you!
