What are the responsibilities and job description for the Marketing and Communications Manager position at Association Headquarters?
The Marketing and Communications Manager will be responsible for developing and executing marketing strategies across social media, digital platforms, and traditional media. This role will be pivotal in crafting and communicating the client partner's brand story, increasing member and prospective member engagement, and supporting business growth through impactful marketing initiatives.
Key Responsibilities:
- Learn client industry, trends and member persona and use that insight to inform strategic marketing recommendations.
- Develop and execute a multi-channel marketing strategy to increase brand awareness and member engagement across key functional areas including membership, convention, education, and advocacy.
- Create compelling, targeted marketing content that communicates client partner's unique value to various audience segments.
- Manage and optimize client partner's social media presence, including content creation, scheduling, paid ads, analytics, management of social media groups, community listening and growth strategy.
- Design and implement PR strategies, including managing media relationships, social media influencer partnerships and writing press releases.
- Collaborate with client team to align messaging, ensure brand consistency, and support program and initiative launches.
- Manage vendor relationships to ensure quality deliverables (graphic design & creative assets).
- Manage email workflows for customer segments (including prospective and new members), weekly emails, and monthly newsletters.
- Develop quarterly blog posts for media partner and client partner website.
- Develop and manage monthly content calendar.
- Create and manage budget for marketing initiatives.
- Keep assigned projects on time and on budget
- Track, analyze, and report on the performance of marketing campaigns, making data-driven adjustments for continuous improvement.
MEASUREMENT OF SUCCESS
- Positive feedback/scores from annual client partner surveys
- Successfully meets deadlines
- Results meet targeted client goals and KPIs
- Consistent implementation of AH's and MarCom's best practices
- Provides regular, accurate, and consistent project reports and supporting documentation
- Proactively alerts Supervisors to challenges or concerns related to the delivery of client service
- Proactively suggests solutions to challenges encountered
- Pays attention to detail related to the management of relevant projects, assignments, databases,
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Able to multi-task and meet deadlines
- Project management software experience
- Good written and verbal communication skills
- Attention to detail
- Able to travel a few times per year
- Maintain a professional manner and attitude
- Strong skills in organization, prioritization, and time management
- Good knowledge of office practices, administration, and customer service skills, and techniques
- Strong Microsoft Office software skills, particularly Word, Excel, and PowerPoint
EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES
Bachelor's degree preferred high school diploma and minimum two (2) years of project management administrative support experience required.
AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value, and advance their causes, industries, and professions. We have four main divisions within AH - a full-service Association Management Company; a Marketing and Communications Agency (MarCom); a Meetings & Events Management Team; and a division that focuses on other custom solutions such as strategic planning, website builds, database integrations, accounting services, staff recruitment, credentialing management, public affairs and lobbying, and growing non-dues revenue.
For more information, visit associationheadquarters.com, connect with AH on Facebook on YouTube and follow on Twitter.
Association Headquarters is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, nationality, ethnicity, ancestry, age, sex (including pregnancy), family status, marital/civil union status, religion, domestic partnership status, affectional or sexual orientation, gender identity and expression, atypical hereditary cellular or blood trait, genetic information, liability for military service, and mental or physical disability (including perceived disability, and AIDS and HIV status), language, national origin, political affiliation, socio-economic status, and other characteristics that make our employees unique.
Benefits
Benefits include, but are not limited to:
- Medical, Dental, and Vision
- Voluntary Life Insurance - Employee Paid
- AFLAC available
- Paid holidays and Paid Time Off (PTO) accrual
- 401k
- Basic life insurance, short-term and long-term disability
Other Benefits of Working at AH:
- Named Best Place to Work by Philadelphia Business Journal 9 Times - based on a survey conducted of our employees
- Industry Leader - Most credentialed AMC and the first AMC to be Customer Service Certified by the Customer Service Institute of America
- Flex Schedules
- On-site fitness center, open 24/7
- Gym reimbursement program
- Tuition reimbursement program
- Training and Development opportunities
