What are the responsibilities and job description for the Marketing Associate position at Association Headquarters?
Association Headquarters is an in-house agency of cross-functional marketing subject matter experts in the areas of an integrated strategy, digital, social and web, content and editorial, video production, and graphic design responsible for all clients and AH corporate work.
POSITION SUMMARY
Marketing Associate is responsible for all aspects of managing assigned tasks and projects. This position reports to the Account Manager and works closely with other team members. Additionally, the Marketing Associate helps with the management of administrative responsibilities, the development of campaign-specific reports, and the management of internal and external stakeholder expectations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Work with MarCom team members and clients to proactively identify and communicate cutting-edge trends related to exceptional professional experiences for both AH staff and client partners
- Serve as support to Account Manager and on assigned clients and projects:
- Monitor, formulate, and present relevant trends and data (to include financial and demographic data) to the team to support the decision-making process
- Work with the team to coordinate client calls, create project schedules, schedule meetings and presentations, and maintain ongoing relationships
- Write client-facing emails, take comprehensive notes, and follow-up all meetings with succinct next steps and related documentation
- Keep assigned tasks and projects on time and on budget
- Attend client and internal meetings as appropriate
- Support the development and execution of growth-focused marketing plans for assigned clients and their individual functional areas (e.g., Annual Conference, Membership, Education, Certification) based on scope of work which may include:
- Copy and content development, primarily for client-specific paid and organic social media, blogs, websites, emails, media and press
- Support the management of email communications using client specified email automation
- Maintain content on the website, following any SEO guidelines from the Digital Marketing department
- Manage social media platforms, including Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc. using SM management tools such as Sprout Social, Hootsuite,
- Manage social listening and community management aspects of organic social media
- Assist with tasks related to paid social media campaigns
- Assist with compiling data for reporting purposes
- Implement MarCom project management function across client projects, maintaining current status of tactics on project sheets in Smartsheet. Ensure projects follow the prescribed project management principles and MarCom department workflows and standard operating procedures
- Execute assignments within established marketing budgets
- Provide support to several clients simultaneously
- Effectively self-reviews work product and produces a high level of accuracy
- Proactively stay current on marketing trends and identify new opportunities
- Champion marketing best practices and KPls
- Interprets and provides recommendations through analytics
MEASUREMENT OF SUCCESS
- Positive feedback from annual client partner surveys for assigned clients
- Successful completion of tasks & projects within defined scope, deadline, and budget
- Consistent implementation of AH's and MarCom's best practices
- Proactively alerts Supervisors to challenges or concerns related to the delivery of service
- Proactively suggests solutions to challenges encountered
- Effectively self-reviews work product and produces limited errors
- Pays attention to detail related to the management of relevant projects, assignments, databases, etc.
QUALIFICATIONS
- Bachelor's degree and 3 years of marketing or communications experience
- Strong knowledge of the functionality of social media platforms specifically, Facebook, Twitter, LinkedIn, and Instagram
- Project management experience, with the use of Smartsheet preferred
- High attention to detail
- Strong oral and written communication skills
- Experience with data analytics
- Ability to juggle between competing priorities
EDUCATION/ EXPERIENCE/REQUIRED PROFICIENCIES
Bachelor's degree preferred, high school diploma, and a minimum of three years of relevant experience required.
Vaccination Notice
In accordance with Association Headquarters' commitment to provide and maintain a workplace that is free of known and preventable hazards to safeguard the health of employees and their families, clients, and affiliates, all employees are required to receive the COVID-19 vaccination unless a reasonable accommodation is approved (i.e.: serious health risks or sincere religious beliefs). Such accommodations will be granted where they do not cause AH undue hardship or pose a direct threat to the health and safety of others.
APPLICATION INSTRUCTIONS
To be considered for this position, an online application must be submitted, along with an updated resume. All applicable fields on the application are required.
AH utilizes Spark Hire, a video interview software, to gain better insight into our candidates. Please use the below link to submit your video interview for review.
Marketing Associate Spark Hire Interview
AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value, and advance their causes, industries, and professions. We have four main divisions within AH - a full-service Association Management Company; a Marketing and Communications Agency (MarCom); a Meetings & Events Management Team; and a division that focuses on other custom solutions such as strategic planning, website builds, database integrations, accounting services, staff recruitment, credentialing management, public affairs and lobbying, and growing non-dues revenue.
For more information, visit associationheadquarters.com, connect with AH on Facebook at facebook.com/AssociationHQ and follow twitter.com/association_hq on Twitter.
Association Headquarters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, national origin, nationality, ethnicity, ancestry, age, sex (including pregnancy), family status, marital/civil union status, religion, domestic partnership status, affectional or sexual orientation, gender identity and expression, atypical hereditary cellular or blood trait, genetic information, liability for military service, and mental or physical disability (including perceived disability, and AIDS and HIV status) , language, national origin, political affiliation, socio-economic status, and other characteristics that make our employees unique.
Benefits
Benefits include, but are not limited to:
- Medical, Dental, and Vision
- Voluntary Life Insurance - Employee Paid
- AFLAC available
- Paid holidays and Paid Time Off (PTO) accrual
- 401k
- Basic life insurance, short-term, and long-term disability
Other Benefits of Working at AH:
- Named Best Place to Work by Philadelphia Business Journal 9 Times - based on a survey conducted of our employees
- Industry Leader - Most credentialed AMC, and the first AMC to be Customer Service Certified by the Customer Service Institute of America
- Flex Schedules
- NJ - .On-site fitness center, open 24/7
- Gym reimbursement program
- Tuition reimbursement program
- Training and Development opportunities