Product Marketing Specialist

The Association of Certified Fraud Examiners (ACFE) is the worlds largest anti-fraud organization delivering best-in-class training, offering the CFE credential and fostering a dynamic, global community of anti-fraud professionals.

We're looking for a detail-oriented Product Marketing Specialist to support the management and promotion of ACFE products, including exam preparation software, certificate programs, self-study courses, books, and merchandise. In this role, you'll assist with marketing initiatives, product development, and event promotions while working closely with the Product Marketing Manager to enhance our product portfolio.

Essential Functions:

• Handles administrative work related to managing the ACFE product portfolio, including (but not limited to) setting up and updating products in Zuora and Salesforce and building and updating product webpages in Sitecore.
• Supports the implementation and usability of the New Product Development Framework, which includes assisting in market research, competitive analysis, data analysis and product launches.
• Supports the sale and/or promotion of ACFE products at events, both ACFE events and others, such as chapter conferences. This includes, but is not limited to, selecting products, managing logistics, staffing, merchandising, packing and unpacking.
• Supports Customer Service Representatives with product-related information, tools and resources to improve sales processes and member satisfaction.
• Collaborates with Product Marketing Manager to plan, execute and analyze promotions to increase product sales, as well as the ideation of new ACFE merchandise.
• Supports digital marketing programs for products, including (but not limited to) PPC advertising.
• Collaborates with Product Marketing Manager and Content team to develop and quality-check collateral for ACFE products.
• Performs other duties as requested or required.

Required:

• 3-5 years of direct marketing experience. Bachelors degree in communications, business, or marketing a plus.
• Demonstrated critical and analytical skills and ability to solve complex problems.
• Excellent written and verbal communication skills.
• Effective usage of English grammar, syntax and punctuation.
• Proven skills in organizing work, attending to detail, taking direction, managing time effectively, and handling multiple tasks in a timely manner.
• Skills in collaborating with internal and external resources.
• Proficiency in Microsoft Office, including Outlook, Word, Teams, PowerPoint, and advanced skills using Excel as well as experience using Marketo, Asana and Google Ads a plus.
• Some travel required (<10%).

Benefits:

• Comprehensive Health Coverage: 100% employer-paid medical, dental, and vision insurance, along with long-term disability coverage and a $25k life insurance policy for employees. Additionally, we offer partial subsidy for dependent premiums.
• 401(k) Plan: Enjoy an unbeatable company match to help you save for retirement (truly unbeatable).
• Flexible Work Schedule: Mostly remote work in Texas.
• Paid Time Off (PTO): 4 weeks of PTO, with an additional week granted after 5 years and another after 10 years of employment.
• Paid Holidays: 12 holidays each year to help you recharge.
• Employee Success Sharing Bonus Program: The longer you invest with us, the more we invest in you!
• Wellness / Work-From-Home Reimbursement: $350 annually reimbursement for gym membership, workout equipment, work-from-home equipment, etc.
• Tuition Reimbursement: Up to $5,250 per year for qualifying degree plans.
• FSA Contribution: $250 annual company contribution to each employee's Flexible Spending Account (FSA).
• Professional Development: Training & Development department dedicated to your growth.
• Additional Paid Time Off: Paid Volunteer, Bereavement, and Civic Duty Hours.
• Employee Assistance Program (EAP): Confidential support for personal and professional issues.
• Social and Team-Building Events: Regular social events, team-building activities, and company outings to foster a positive work environment.
• Certification Bonus: Bonus program available for obtaining your Certified Fraud Examiner (CFE) designation.

For more than 35 years, the Association of Certified Fraud Examiners has relied on its core values of service, integrity, and professionalism to become the premiere association for those working to reduce white-collar crime, fraud and corruption. It takes a dedicated, experienced, and diverse team to serve more than 90,000 anti-fraud professionals around the world. By prioritizing a people-first mindset and cutting-edge technology, the ACFE is a place for employees to grow in their skillset while becoming part of a global mission.