What are the responsibilities and job description for the Account Director, Retention position at Association of National Advertisers?
About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
About Membership
The Membership team is at the forefront of the ANA, focused on member retention, serving as the primary partners and advocates for our member companies, their marketing leaders, and teams to maximize their membership experience.
We build and maintain relationships with all members, guiding them with personalized strategies and proactively leading them to deepen their engagement within the ANA.
We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services.
Be part of the difference. Join the ANA today and help transform the industry!
Role Overview
As our membership continues to grow, we are seeking an Account Director to join our dynamic team. Reporting to the Head of Member Retention, this role will work closely with CMOs, marketing leaders, and teams of the world’s premier brands in leveraging their ANA membership resources, tools, and connections.
As an Account Director, you will serve as the main point of contact and partner to our member companies, their senior marketing leaders, and entire marketing teams, understanding their business drivers, marketing challenges, and proactively leading them to deepen their engagement within the ANA.
Key Responsibilities
Salary and Total Rewards Package:
Starting pay range: $95,000 to $105,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
About Membership
The Membership team is at the forefront of the ANA, focused on member retention, serving as the primary partners and advocates for our member companies, their marketing leaders, and teams to maximize their membership experience.
We build and maintain relationships with all members, guiding them with personalized strategies and proactively leading them to deepen their engagement within the ANA.
We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services.
Be part of the difference. Join the ANA today and help transform the industry!
Role Overview
As our membership continues to grow, we are seeking an Account Director to join our dynamic team. Reporting to the Head of Member Retention, this role will work closely with CMOs, marketing leaders, and teams of the world’s premier brands in leveraging their ANA membership resources, tools, and connections.
As an Account Director, you will serve as the main point of contact and partner to our member companies, their senior marketing leaders, and entire marketing teams, understanding their business drivers, marketing challenges, and proactively leading them to deepen their engagement within the ANA.
Key Responsibilities
- Proactively remain connected to members and the industry by conducting regular meetings and become a trusted partner by developing a deep understanding of your members’ core marketing challenges and needs.
- Develop tailored strategic plans to solidify relationships, helping members drive growth in their marketing through meaningful engagement with ANA’s portfolio of products and services.
- Forge positive relationships with stakeholders broad and deep in member companies and identify business problems that can be solved with our solutions and products.
- Analyze member engagement trends and insights to identify opportunities and ensure all viable stakeholders are engaged on a regular and effective basis.
- Demonstrate deep understanding of the ANA, its role in the industry, how members can leverage and get involved. Be able to persuasively convey how ANA supports and helps members drive growth to their teams and brands.
- Collaborate with a range of key internal stakeholders to elevate the ANA, its mission, and vision, and how we support members.
- Provide progress reports and regular assessments of the health and vitality of your members to upper management.
- Accurately forecast member renewals and corresponding revenue.
- Demonstrate exceptional understanding of business fundamentals.
- 5 years account management or sales experience, preferably in the marketing, advertising, or media industry.
- Bachelor’s degree a minimum; Master’s degree a plus.
- Start-up sense of urgency and entrepreneurial mindset.
- Self-driven, results-oriented, with a strong attention to detail.
- Must be comfortable with data and technology. Ability to identify and analyze quantitative and qualitative data to make balanced decisions.
- C-Suite and executive-level engagement and communication skills; able to articulate and deliver clear and concise messages internally/externally with excellent presentation skills.
- Business planning ability to work independently and manage personal and team member deliverables and deadlines.
- Possess a persistent desire to go above and beyond, taking initiative and thinking strategically.
- Proactive and flexible, a “roll up your sleeves and get it done” team player able to work in a fluid environment with changing priorities.
- Proficiency in MS Office and CRM software.
- Ability to travel and represent the ANA at member meetings and events.
Salary and Total Rewards Package:
Starting pay range: $95,000 to $105,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.
Salary : $95,000 - $105,000
