What are the responsibilities and job description for the Vice President, Brand & Media position at Association of National Advertisers?
About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
Major Responsibilities
The individual in this important role will develop and implement thought leadership and strategy for the ANA Brand Practice.
The Brand Practice is the ANA’s new initiative to position brand as a value driver the entire organization. Deliverables currently include the execution of a successful National Industry Conference (hybrid), five key Committees (Content Marketing, Relationship Marketing, Sponsorship & Experiential, Brand Purpose and Brand Management), four members-only conferences and the REGGIE Awards along with thought leadership that directly contributes to members’ ability to further their growth and success metrics via the application of effective brand strategy.
Specific responsibilities include stewarding the strategic direction of our membership offerings in these areas, programming and hosting events and interfacing with members and other organizations to execute the following:
Qualifications
Attributes/Skills
Starting pay range: $135,000 to $145,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
Major Responsibilities
The individual in this important role will develop and implement thought leadership and strategy for the ANA Brand Practice.
The Brand Practice is the ANA’s new initiative to position brand as a value driver the entire organization. Deliverables currently include the execution of a successful National Industry Conference (hybrid), five key Committees (Content Marketing, Relationship Marketing, Sponsorship & Experiential, Brand Purpose and Brand Management), four members-only conferences and the REGGIE Awards along with thought leadership that directly contributes to members’ ability to further their growth and success metrics via the application of effective brand strategy.
Specific responsibilities include stewarding the strategic direction of our membership offerings in these areas, programming and hosting events and interfacing with members and other organizations to execute the following:
- Member Committee Meetings – may be 12-15 meetings each year. Committees bring members together for peer-to-peer learning, benchmarking, best practice sharing, networking, and addressing industry issues. Each committee meets approximately four times a year and this position will curate the content, hosting and meeting management for these events.
- One Day Conferences – The individual in this role will program up to four of these events each year, centered on a specific area of interest to members.
- Brand Masters National Industry Conference – This individual will help his/her supervisor to plan, promote, program and execute the many details that come with holding a successful multi-day conference.
- Partnering with the ANA’s head of Award Programs to support all facets of the Reggie Awards. The Reggies recognize the best of the best among hundreds of submissions describing successful marketing activation campaigns in multiple categories.
- Thought Leadership – Identify opportunities for the ANA to do research or develop points of view that help not only members but marketers across the industry solve problems and drive growth for their businesses and brands.
- Brand Practice Advisory Group – Fully leverage a small group of members and interested parties dedicated to furthering the objectives of the Practice.
Qualifications
- Bachelor’s degree and 10 years of agency, client side, or other relevant marketing experience
- Subject matter expertise in brand and content marketing preferred
- Strong relationships across the marketing industry
- A passion for the work – for the right person, this role essentially offers a PhD in marketing that puts you “on the inside” of important industry conversations.
Attributes/Skills
- Strong interest in marketing and advertising
- Savvy approach to programming events and designing thought leadership outcomes that truly assist members
- Ability to multitask and manage tight deadlines is critical.
- Ability to travel within the US (15-20%) required.
- Must be hands-on and proactive.
- Customer-service oriented attitude a must.
- Should be comfortable with A/V conference room technology, or quick to learn.
- Ability to execute job responsibilities in a timely fashion, ensuring attention to detail and accuracy.
- Candidate must be highly motivated and an organized self-starter who will take the initiative to get the job done.
- Strong writing and people skills are also essential.
- Familiarity with the following platforms a plus: SurveyMonkey, Zoom, MS Office, and MS Teams.
Starting pay range: $135,000 to $145,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.
Salary : $135,000 - $145,000
