Marketing Director

Are you a marketing mastermind who thrives on strategy, creativity, and execution? Do you get excited about driving customer engagement, building killer campaigns, and leading a world class team that takes marketing to the next level? If so, Assurance Financial is looking for YOU!

We’re not just another mortgage company—we’re a dynamic, quickly growing team that believes in making homeownership dreams a reality. And we need a visionary Marketing Director to help us tell that story in bold, innovative ways.

If you’re a digital marketing pro, a strategic thinker and a data driven decision maker who knows how to turn insights into action, keep reading. Because this isn’t just a job—it’s your chance to work with an incredible team to make a serious impact in a fast-paced, ever-evolving industry.

Job Summary

The Marketing Director is responsible for leading and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and business growth nationwide. This role requires a blend of strategic vision and hands-on execution to expand the company’s presence through digital, traditional, and localized marketing efforts. The Marketing Director will develop, implement, and optimize marketing initiatives that support recruiting, sales, public relations, and lead generation efforts while ensuring brand consistency across all channels.

Duties and Responsibilities

Brand & Market Strategy

• Serve as both a mortgage marketing expert and a champion of the Assurance Financial brand, ensuring a compelling and consistent message across all platforms.
• Identify and capitalize on new market opportunities, media channels, strategic partnerships, and emerging marketing trends.
• Develop and execute an annual marketing plan and production calendar aligned with business objectives.
• Oversee marketing budget allocation, performance tracking, and ROI analysis to refine strategies and maximize impact.

Digital & Traditional Marketing Execution

• Lead SEO, paid search, and digital marketing initiatives to drive traffic, lead generation, and brand visibility.
• Manage and optimize marketing automation, social media, content strategy, and email marketing campaigns.
• Oversee public relations efforts to position the company as an industry leader, including media outreach, press releases, thought leadership, and event sponsorships.
• Ensure all marketing efforts feel localized and personal to enhance engagement in diverse markets.

Sales & Recruiting Support

• Collaborate with Branch Managers to strengthen their personal and local branding within their markets.
• Support recruiting efforts by articulating the company’s marketing strategy and full-service offerings to potential hires.
• Direct the creative team to develop marketing collateral, presentations, messaging guidelines, and pitch materials for both customer acquisition and talent recruitment.

Marketing Technology & CRM Management

• Oversee all marketing technology platforms, including Total Expert (CRM) and other tools supporting sales and marketing automation.
• Direct the internal Marketing team and collaborate with the Total Expert team to build and refine customer journeys, automation workflows, and campaign strategies within the platform.
• Train and support the sales team in effectively utilizing Total Expert and other marketing tools to maximize outreach and customer engagement.
• Continuously evaluate and optimize Martech solutions to enhance lead generation, personalization, and campaign efficiency.

Agency & Partner Management

• Develop and manage agency partners, freelancers, and external vendors to scale marketing efforts efficiently.
• Work closely with company spokespeople to prepare them for media interviews and public appearances.

Education and Experience Requirements

·      Bachelor’s degree in Marketing, Business, Communications, or a related field.

·      5 years of experience in a Marketing Management role, preferably in the mortgage, financial services, or real estate industries.

·      Proven leadership experience, including managing and developing a marketing team.

·      Expertise in digital marketing, including SEO, SEM, paid media, content strategy, and social media marketing.

·      Strong experience in B2C marketing, public relations, and lead generation.

·      Hands-on experience with CRM and marketing automation platforms, preferably Total Expert.

·      Track record of measuring marketing performance, analyzing ROI, and refining strategies accordingly.

Additional Skills

·      Highly motivated and adaptable, with the ability to balance big-picture strategy with hands-on execution.

·      Strong analytical mindset with a passion for tracking and optimizing marketing performance.

·      Excellent communication skills, with the ability to articulate ideas clearly and persuasively.

·      Ability to inspire and lead teams while collaborating across departments.

·      Knowledge of traditional, digital, and guerrilla marketing tactics to drive engagement.

Work Environment & Physical Requirements

• Office Location: Baton Rouge, LA – local hire preferable, open to remote candidates
• This is a full-time, exempt position with standard business hours; occasional evenings and weekends may be required based on business needs.
• The role may require light travel for company events, industry conferences, or media appearances.
• The ability to sit for extended periods, work at a computer, and communicate effectively is essential.

Who We Are:

Assurance's mission is simple: 'We do more than help to buy a home; we serve to create a community.'

We identify with and operate by three core values:

1. We care. Period. About our local communities, our customers, and our employees.
2. We are committed to excellence. We strive to exceed our customers' expectations.
3. We operate with integrity and honesty. We always want to do what is best for the customer.

Assurance Financial is an Equal Opportunity Employer and is committed to fostering a diverse and inclusive workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.