What are the responsibilities and job description for the Marketing Communications Specialist position at AssuranceSD?
AsuranceSD strives to improve the quality of life for individuals who receive long-term services by facilitating self-direction. We do this by helping individuals self-direct their support, including how, when, and who delivers these services. This model provides people with more choice, control, and flexibility.
Reporting to the SVP of Development, the Marketing Communications Specialist will promote our company’s brands and services through various channels. In this role, you will implement regular marketing campaigns to multiple constituent groups through email, social media, printed material, and conference settings. You will work closely with Regional Growth Directors and operations leaders to develop content and deploy marketing messages.
To ensure success, you will need experience implementing marketing strategies, developing marketing calendars, and executing campaigns for multiple brands. Your work will include designing and copywriting content leveraging established brand guidelines and an asset library. It will consist of collaborating with in-market leadership to develop topical content and collaborating with leadership on market-specific campaigns.
Benefits:
Competitive Pay
Dental
Health
Vision
HSA
Accident Coverage
Hospital Indemnity
Critical Illness
401K with a 4% match
LTD/STD Disability
Life Insurance
Parental Leave
Dental
Health
Vision
HSA
Accident Coverage
Hospital Indemnity
Critical Illness
401K with a 4% match
LTD/STD Disability
Life Insurance
Parental Leave
Duties and Responsibilities:
Social Media
- Manage multiple social media accounts, including generating social media posts and laying out new social media assets based on a style guide and prior work.
- Update social media account pages, including creating and updating pages
- Execute regular social media campaigns (weekly)
- Monitor social engagement and reply to social media comments
Email Marketing
- Execute regular email marketing campaigns
- Manage email campaigns in an online mail management system (e.g., Constant Contact)
Newsletters and online content
- Solicit content ideas and input from operators for regular newsletters
- Write and deliver monthly and quarterly newsletters
- Distribute newsletters in email campaigns and on company websites (e.g., WordPress)
Collateral production
- Develop product and service collateral, including copywriting and some limited design work.
Tradeshow preparation
- Support conference marketing, including content development, promotional material sourcing, and logistics
- Manage collateral and promotional material purchasing
Skills and Knowledge:
- Strong copywriting skills
- Design and layout skills and experience with Adobe tools (e.g., Photoshop, Illustrator, InDesign)
- Ability to manage Facebook, Instagram, Linked In, and other social media accounts
- Familiarity with Medicaid and Home and Community-Based Services
- Well-versed in MS Office
- Comfortable working with people from diverse backgrounds
Minimum Qualifications:
- Undergraduate degree in Communications and/or Marketing strongly preferred;
- Knowledge and use of Microsoft Office, including Word and Excel required; PowerPoint preferred;
- Energetic, collaborative, team player;
- Embody our empathy, empowerment, ambition, accountability, and ethics values
- An analytical mind and ability to think critically
- Exceptional writing and interpersonal communication skills
- Ability to work both independently and as part of a team
Equal Employer Opportunity Statement
We are an equal-opportunity workplace committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state, or local law.
We are committed to diversity, equity, and inclusion in our hiring practices and our experiences as AssuranceSD employees. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work and experience a culture free of harassment, racism, and discrimination.
Disclaimer:
This job description indicates the general work necessary to execute core job responsibilities adequately. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
We are an equal-opportunity workplace committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state, or local law.
We are committed to diversity, equity, and inclusion in our hiring practices and our experiences as AssuranceSD employees. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work and experience a culture free of harassment, racism, and discrimination.
Disclaimer:
This job description indicates the general work necessary to execute core job responsibilities adequately. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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