What are the responsibilities and job description for the Marketing Coordinator position at Astec Industries?
Description
BUILT TO CONNECT
Astec is a global, environmentally focused infrastructure and manufacturing company of asphalt road building and aggregate processing. Our mission is to design and build the most innovative products for the industries we serve. Leveraging innovative solutions and technologies, we serve customers all over the world.
ABOUT THE POSITION
The marketing coordinator will assist in maintaining a consistent brand through website maintenance, PR, and marketing materials.
Key Deliverables
Develop strategic marketing and activities.
Implement marketing plans that include print, broadcast, and online content.
Create, maintain, and strength the organization's overall brand through all media avenues.
Provide support with organizing trade show display and materials.
Maintain strict confidentiality of sensitive information.
Key Activities & Responsibilities
Communicate with trade publications regarding the placement of ads
Implement yearly media plan
Approve incoming invoices for ad placements
Media monitoring (save articles, research online mentions)
Safeguarding and monitoring the logo and its use through publications internal and external
Monthly analysis for website Google Analytics
Research competitors and provide analysis
Provide assistance in meeting planning and event coordination
Assist in working with customers to develop testimonials
Manage marketing material inventory and distribution
Maintain & organize graphic library
Assist with trade show planning
Order and organize trade show display and materials
Update and maintain promotional item database
Manage Employee, online and show apparel
Keep updated marketing materials available on the website
Assist with aspects of social media including but not limited to maintaining corporate Facebook, YouTube, Facebook, Twitter and LinkedIn pages
To be successful in this role, your experience and competencies are :
Bachelor's degree in Marketing, communication, or similar field.
Proficiency in Microsoft Office, Microsoft Outlook and Adobe Creative Suite required.
Experience using social media outlets such as YouTube, Facebook, Twitter and LinkedIn is necessary.
Excellent communication skills (verbal and written).
Mechanical aptitude is preferred as the ideal candidate will need to understand products and services.
Strong organizational skills and attention to details required.
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Marketing Coordinator?
Sign up to receive alerts about other jobs on the Marketing Coordinator career path by checking the boxes next to the positions that interest you.
Sign up to receive alerts about other jobs with skills like those required for the Marketing Coordinator.
Click the checkbox next to the jobs that you are interested in.
