What are the responsibilities and job description for the Director, Marketing position at Astera?
Why Join Us?
For us, what matters most is excellence. We are caring professionals, people who live, work and dedicate themselves to the communities within New Jersey and Pennsylvania. As such, we strive to provide a sanctuary of excellence, precision, thoroughness and genuine compassion. We also take a whole-person approach to patient care and treatment, tailoring all that we do around their unique needs. And we do all we can for patients, going the extra mile to see that they’re supported, informed and getting the one-on-one care and service they deserve.
Job Description:
The Director of Marketing formulates and executes patient growth and marketing strategies, overseeing all promotional, communication, and advertising endeavors within the practice. This role leads a marketing team to drive brand awareness, patient acquisition, and growth initiatives. Additionally, the Director supervises and provides direction in activities related to growth planning, market analysis, targeting, and territory development.
Responsibilities:
- Manages and advances the overall marketing program.
- Leads and develops the marketing team, including the marketing manager.
- Utilizes Salesforce and OneAnalytics to evaluate market trends, monitor new patient volumes, develop sales plans, and track practice growth.
- Leverages organizational knowledge to efficiently navigate formal and informal channels for effective results. Cultivates and oversees internal and external relationships to streamline work processes and accomplish business objectives.
- Creates, implements, and directs marketing strategies to achieve both annual and long-term growth objectives.
- Maintains a consistent brand identity across all mediums.
- Fulfills media requests, including creating public relations content, managing interview requests and responses, and acting as the spokesperson for the practice.
- Writes Requests for Proposals, sources vendors, and negotiates contracts within budgets to achieve business results.
- Establishes connections with the OneOncology practice marketing department to enhance collaboration and maximize corporate resources.
- Executes administrative duties, including managing travel expenses within guidelines and budget, timely completion of expense reports, and use of tools such as OneAnalytics and Salesforce.
Requirements:
- Bachelor’s Degree in Marketing or Business Administration, MBA Preferred
- 7-10 years of marketing experience, preferably in healthcare
3-5 years of management experience preferred
