What are the responsibilities and job description for the Senior Brand Manager - Asthma position at AstraZeneca?
Do you have expertise in Marketing and a passion to accelerate innovative science? Would you like to apply your expertise to impact multiple internal and external stakeholders that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!ABOUT ASTRAZENECAAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.At AstraZeneca, we unlock the power of what science can do. Empowered to explore, every day we work towards our ultimate aim – treating, preventing, modifying and even curing complex diseases.BUSINESS AREABe part of delivering our vision to be the leader in Cardiovascular, Renal, Metabolism, Respiratory and Immunology by 2025. We need to build on our heritage and think and act differently to evolve with the healthcare landscape. From becoming a digitally-enabled enterprise to accelerating launches. It means we are forward-looking, challenge the status quo, reflect on insights, spot opportunities and act on smart risks.What you’ll doResponsible for the strategic product marketing and promotional management of assigned products.Sets sales and marketing priorities and provides the strategic focus with the proper resource allocation and management. Drives the achievement of business objectives by building, implementing, monitoring, and measuring marketing plans and programs. Ensures the right mix of knowledge and tools to meet sales and marketing objectives.Typical AccountabilitiesEnsures achievement of annual sales and market share targets.Prepares and develops insightful business plans for assigned products – market segmentation, strategy planning and development, resource allocation.Conducts in-depth review and analysis of the market to identify key segment drivers, growth opportunities, and business threats.Effectively manages the entire product portfolio and life cycle from pre-launch through market commercialization to maturity.Closely collaborates with sales and other cross-functional groups (medical, commercial excellence, regulatory, finance, supply) in developing sound business decisions and product plans.Aligns the business priorities with sales initiatives to maximize profitability.Works with the sales team to ensure that the tools and programs are implemented effectively.Tracks and analyzes product performance and program execution and adjusts as necessary.Establishes strategic partnerships with healthcare professionals and decision-makers to build advocacy.Essential for the roleBachelor’s Degree.At least 8-10 years of experience in pharmaceutical / ethical marketing.Superior strategic planning and analytical skills.Excellent project management skills powered by creativity and innovation to plan and execute marketing activities.Excellent communication skills who can navigate conversations with stakeholders to improve brand activities.Good understanding of financial analysis, forecasting, and supply chain management.Strong interpersonal skills and ability to work with cross-functional teams.Comfortable working in a fast-paced entrepreneurial environment.Desirable for the roleMBA in relevant field.Experience in Consumer and / or Managed Markets promotions and / or strategy role.Experience in Insight / Market Research.Sales and / or Sales Leadership experience.Understanding of the development and commercialization of pharmaceutical products.Understanding of the PH Healthcare environment.Why AstraZeneca?Here you’ll have the opportunity to make a meaningful difference to patients’ lives. With science at its heart, this is the place where breakthroughs born in the lab become transformative medicines – for the world’s most complex diseases. Answer unmet medical needs by pioneering the next wave of science, focusing on outcomes and shaping the patient ecosystem.With our ground-breaking pipeline, the outlook is bright. Be proud to be part of a place that has achieved so much, yet is still moving forward. There’s no better time to join our global, growing enterprise as we lead the way for healthcare and society.So, what’s next?Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.Where can I find out more?Our Social Media, Follow AstraZeneca on LinkedIn , Facebook , Instagram .#J-18808-Ljbffr
