Senior Brand Marketing and Social Media Strategy Manager

Job Description Overview:

ASUS NUC Business Unit is expanding its R&D footprint in the United States, building on the innovative technology foundation established in Taiwan. We specialize in designing and manufacturing cutting-edge mini-PCs for diverse consumer and business needs.

Essential Duties and Responsibilities:

• Brand Strategy Development:
  • Develop and implement brand marketing strategies that align with ASUS NUC’s business goals and target audience.
  • Ensure consistent brand messaging across all marketing channels and touchpoints.
  • Conduct market research and competitive analysis to identify opportunities for brand growth and differentiation.
• Social Media Strategy and Management:
  • Create and execute innovative social media strategies to increase brand awareness, engagement, and loyalty.
  • Manage and oversee all social media accounts, including content creation, scheduling, and community management.
  • Monitor social media trends, tools, and applications, and recommend strategies to enhance ASUS NUC’s social presence.
• Content Creation and Campaign Management:
  • Develop compelling content that resonates with our audience, including blog posts, videos, infographics, and other multimedia formats.
  • Plan and execute integrated marketing campaigns that drive traffic, engagement, and conversions.
  • Collaborate with internal teams and external partners to produce high-quality marketing materials and ensure brand consistency.
• Campaign Management: Plan, execute, and analyze marketing campaigns, including digital advertising, email marketing, and influencer partnerships. Monitor performance metrics and optimize campaigns for maximum ROI.
• Sales Enablement: Work closely with the sales and marketing teams to develop effective sales tools, collateral, and training programs.
• Maintain good attendance and punctuality

Knowledge and Skills:

• Proven track record of developing and executing successful brand and social media campaigns.
• Strong understanding of digital marketing, content marketing, and social media platforms.
• Excellent written and verbal communication skills, with the ability to craft compelling brand narratives.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
• Excellent written and verbal communication skills in English

Required Qualifications:

Years of Education

•  Bachelor’s degree in Business, Marketing, Engineering, or a related field.

Work Experience

• Minimum of 5 years of marketing experience in the technology industry.
• Minimum of 5 years of experience in brand marketing, social media strategy, or related roles, preferably within the technology sector.

Preferred Qualifications:

• MBA
• 10 years of management experience in the technology industry.
   

Working Conditions:

• Office Only: Typically works in an office environment (2 days WFH/3 days In Office)

• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
• Approx 10% travel Domestic and International (Taiwan)

Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.