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Business Development Manager, Retail

ASUS
Fremont, CA Full Time
POSTED ON 4/4/2025 CLOSED ON 4/7/2025

What are the responsibilities and job description for the Business Development Manager, Retail position at ASUS?

Job Description Overview:

The Business Development Manager (BDM) – Retail is responsible for managing and growing existing retail accounts while developing new business opportunities within the retail sales channel. The BDM will drive sales growth by providing award-winning ASUS OPBG solutions, executing key initiatives, and managing relationships with retail partners. This role requires strong leadership, execution, and account management skills, along with a technical aptitude. The BDM will use analytics to measure and communicate business effectiveness, monitoring metrics such as achievement rates, inventory levels, returns, exposure rates, and pricing daily and weekly.


Working both independently and collaboratively with supporting teams, the BDM will strategically plan and execute initiatives to achieve business goals. The ideal candidate will possess strong organizational leadership and planning skills, attention to detail, and the ability to work well under pressure. They must effectively manage multiple accounts and team members while maintaining focus, and have excellent written, verbal, and interpersonal communication skills. This role demands a dynamic, strategic thinker capable of adapting and delivering proven results in a fast-paced environment.




Essential Duties and Responsibilities:

  • Maintain and guide partnerships to success through goal-oriented processes
  • Strengthen and develop business relationships with new and existing retail accounts
  • Create win-win business cases for retail accounts, articulating the ASUS brand value proposition and negotiating presence based on market analytics
  • Collaborate with product management to plan promotions and execute go-to-market strategies
  • Work with channel marketing to implement exposures and trainings
  • Manage sales and inventory with weekly analysis and retail advertisement reviews
  • Conduct competitive analysis and account visits, using third-party data for market insights and recommendations
  • Maintain routine account contacts through regular calls, monthly meetings, and Quarterly Business Reviews
  • Collaborate with industry partners for mutual opportunities
  • Work with channel marketing on best-in-class merchandising, advertising messaging, and key initiatives
  • Communicate effectively across the organization and provide routine reporting via Salesforce.com
  • Identify and resolve bottlenecks across teams to maintain project momentum
  • Perform other duties as assigned

Required Qualifications:

  • Bachelor's degree in related field or equivalent
  • 4 years of Retail account management or business development in the computer hardware industry

Knowledge and Skills

  • Working knowledge of Microsoft Office, Outlook and Salesforce.com
  • Solid understanding of the retail and channel business in the technology ecosystem and working knowledge of the fundamentals of technology required.
  • Inventory management knowledge.
  • Ability to present product information, business opportunities and progress to a large audience including senior management.
  • Ability to translate technology features into business benefits
  • Strong analytical and problem solving skills
  • Strong initiative and ability to work in a self-directed environment
  • Organization and priority setting skills and ability to multi-task in a dynamic environment
  • Excellent written and verbal communication skills in English


Preferred Qualifications:

  • Retail sales experience is highly preferred



Working Conditions:

  • Ability to travel domestically and internationally – approximately 30% travel
  • Approximately 70% working in an office environment, requiring sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time


$80,000 - $120,000 annually is the estimated pay range for this role working in Fremont, California office. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on the qualifications & experience of the candidate relative to the role.


ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.

Salary : $80,000 - $120,000

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