What are the responsibilities and job description for the Senior Product Marketing Manager - PR position at ASUS?
The Senior Product Marketing Manager's role is to facilitate and execute Product & PR GTM (Go-to-market) strategy and day-to-day operations, perform market research and analysis, and collaborate with other marketing teams for campaign execution.
This role will lead ATL (Above The Line) and vertical market marketing and execution strategy to increase ASUS’ market share in both consumer fields. This role will assist in defining consumer Product PR marketing strategy, develop and execute demand generation programs, and create marketing tools to aid the sales process. This position will establish alignment with internal marketing, sales, and product management teams, as well as build influence across key stakeholders.
Essential Duties and Responsibilities :
- Facilitate product marketing strategy that supports organizational brand goals across the marketing and sales funnel, including increasing brand relevance, favorability, and preference.
- Establish a scalable curation process to identify opportunities across products and services that reflect ASUS’ key themes and priorities while being consistent with the brand, style, and tone.
- Work with social and digital production teams to project manage cross-channel content marketing programs and content optimization efforts.
- Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content.
- Collaborate with internal stakeholders to manage MDF (Market Development Funds) with a focus on ROI, including the creation of MDF plans, approvals, briefing and content creation, and POE (Proof of Execution) collection / approval.
- Execute marketing plans (owned or paid) with KPIs in mind, analyze results, and optimize.
- Develop channel-wide demand generation campaigns or programs, promote to external stakeholders, and track results.
- Be knowledgeable in the hardware / product range and marketing requirements.
- Be responsible for managing the marketing budget and approval processes.
- Maintain good attendance and punctuality.
Knowledge and Skills :
Required Qualification :
Years of Education :
Work Experience :
Working Conditions :
Compensation :
100,000-$160,000 annually is the estimated pay range for this role working in our Fremont or LA, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy / breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
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Salary : $100,000 - $160,000
