What are the responsibilities and job description for the Business Analyst position at Athari?
Reporting & Dashboards
Develop and maintain weekly/monthly/quarterly/annual dashboards, reports, written recaps and presentations that communicate sales performance, insights and actionable recommendations
Present data-driven insights to senior management, recommending strategies to drive and enhance business performance
Sales & Financial Data Analysis
Monitor and analyze sales performance, including sales forecasting, inventory management, and profitability metrics
Monitor sku and category performance and productivity for assortment optimizations and rationalization as well as category white space
Develop reporting to assess the impact of pricing strategies, promotions, marketing programs and new product launches
Market Analysis:
Conduct comprehensive market research to identify trends, consumer preferences, and competitive landscape within the cosmetics industry.
Analyze data on market share, product performance, and brand performance to support strategic planning.
Consumer Insights
Gather and analyze consumer feedback and preferences to understand customer needs and optimize product offerings.
Collaborate with the marketing team to evaluate the effectiveness of marketing campaigns and potential optimizations
Project Management
Lead and manage projects aimed at improving business processes, increasing operational efficiency, and enhancing customer experience
Track project progress, manage timelines, and ensure alignment with business goals
Cross-Functional Collaboration
Work closely with key accounts, marketing, field sales operations, and finance teams to align business objectives and drive cohesive strategies.
Assist in the development of retailer business cases for new products, initiatives, and investments
5 years of experience as a Business or Finance Analyst, preferably within the cosmetics or beauty industry
BA/BS in Business Administration, Finance, Accounting, Economics, Marketing, or related field
Proficiency in data analysis tools (e.g., Excel, Tableau, Power BI) and statistical software
Strong analytical and problem-solving skills with the ability to interpret complex data and make informed decisions
Excellent written and verbal communication skills, with the ability to convey complex information to non-technical stakeholders
Knowledge of the cosmetics industry, including retailers, trends, consumer behavior, and competitive landscape
Experience with SAP, CRM systems, e-commerce analytics, and digital marketing metrics is preferred.
Highly organized, detail-oriented, and capable of managing multiple projects and deadlines simultaneously with sense of urgency
Self stater, ability to work independently and as part of a team in a fast-paced environment
