Hospice Marketing & Business Development Liaison

We are hiring a Marketing and Business Development Liaison to join our team with Hospice of Western & Central Massachusetts in Worcester!

Shift is Monday-Friday 8a-4:30p with weekly pay. This position includes on-the-road responsibilities. Candidate must have an insured vehicle.

Working with our team and residents will give you purpose in your professional and personal life.

Here at Athena Health Care Systems, our employees are the heart of our organization, and we take immense pride in their dedication. We are not only committed to delivering high-quality care and customer service to our patients and their families, but we also aspire to be the employer of choice. We strive to create a workplace where your skills and talents are nurtured to allow you to grow within the company.

In this position, you establish and grow referral relationships with physicians, referral sources, the community, and other providers in the market.

Education & Experience:

• Bachelor's in sales and marketing preferred.
• Experience in healthcare (hospice, long-term care, acute care, etc.) required.
  
  
  

Duties & Responsibilities:

• Act as a liaison between the referral accounts/the community and the agency to identify and develop new potential referral sources.
• Develop and maintain a monthly and daily marketing plan based on needs.
• Maximizes census through effective marketing, sales calls, and public relations in accordance with the Home Health and Hospice goals.
• Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development.
• Manage marketing/sales budgets.
• Track and evaluate referrals.
• Responsible to ensure external sales calls effectively.
• Schedule and conduct meetings with prospective families and applicants.
  
  
  

About Athena Health Care Systems:

Athena Health Care Systems, headquartered in Connecticut, has been a pioneer in delivering exceptional healthcare services since its establishment in 1984. Operating nursing homes across Connecticut, Massachusetts, and Rhode Island, Athena stands out as one of the premier and highly regarded providers of skilled nursing centers in Southern New England. Through our commitment to improving both the lives of our residents and the quality of our environments, we have transformed our managed facilities into thriving communities where residents enjoy an enhanced quality of life, and employees find a fulfilling and supportive work environment.

Become a vital part of our team committed to delivering exceptional care to the residents we serve.

Athena’s Benefits:

• Competitive and Weekly Pay
• Holiday Pay for Hourly and Salaried Employees
• Overtime Pay for Hourly Employees
• Career Advancement Opportunities
• Exclusive Employer Discount Program
  
  
  

Available for Eligible Team Members:

• Updated benefits options effective January 1, 2025, with different plans available to choose from!
• Employer Paid Life Insurance
• 401(k) with Employer Match
• Vacation and Personal Time
• Health, Dental, and Vision Insurance
  
  
  

We are an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Athena Health Care Systems and its managed centers follow federal and state mandatory guidelines regarding staff vaccinations; our vaccination policy requires all newly hired staff, regardless of position or work location, to be fully vaccinated against COVID-19 unless they receive an approved exemption from Athena, except where prohibited by state law.