Segment Marketing Strategist Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Segment Marketing Strategist Manager

We are looking for a Segment Marketing Strategist Manager to join the Group Segment Marketing team within our Marketing division. In this role, the Segment Marketing Strategist Manager will be responsible for overseeing Group Segment Marketing team operations, segment & market analysis, and strategy development to optimize performance and drive segment growth, acting as Group Marketing liaison with cross-functional partners across marketing and sales. This individual will perform comprehensive segment and market analysis to identify the needs and behaviors of the Group market, while staying informed about competitors and industry trends.

This position involves monitoring and analyzing segment KPIs, generating weekly and monthly reports on performance and providing corresponding recommendations, and developing data-driven, at-scale and 1 : few strategies in collaboration with our marketing partners, including outbound activations, web, and paid media to maximize growth from those channels.

The Team :

The Group Segment Marketing Team owns the Group go-to-market strategy for healthcare organizations between 6-275 MDs, working in close alignment with our Sales stakeholders and Marketing partners to help grow Group pipeline and bookings. We support the new and existing logo Group business through at-scale, 1 : few, and 1 : 1 tactics informed by our strategy to grow the business across our key audiences, by leveraging tactics like web and paid media, lead generation partnerships, outbound activations, industry and proprietary events, sales enablement, active pipeline deal support, and customer co-marketing.

Job Responsibilities

Develop performance measurement frameworks - KPIs, goals, metrics - and analyze the performance of all campaigns, activations, tactics, content and creatives to reveal effectiveness against objectives

Monitor and analyze Group Segment performance KPIs, providing insights and recommendations for continuous improvement

Provide monthly business reports summarizing the activations performance, inbound performance, and performance of any other channels like events, including recommendations of how to modify that strategy based on findings

Partner with SDR and SE Enablement marketers to gather and analyze feedback from sales stakeholders to inform segment strategies and identify new opportunities

Conduct regular in-depth analysis of Group business segment to understand the needs, preferences, and behaviors of the Group market, and applying them to the go-forward Group Segment go-to-market strategy

Manage the Group Marketing budget : partner across the Segment Marketing team ensure that projects, such as events and outbound activations, are on budget, the expense tracker is updated appropriately, and monthly signoffs are accurate

Own the creation of the Group Marketing bi-weekly newsletter. Collaborate across the segment team, and other partners as needed, to own the draft of the newsletter

Partner with Group Marketing leadership, Sales leadership, and our Marketing partners to develop, implement, and be an expert on compelling messaging that resonates with our Group prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging.

Act as liaison between Group Marketing team and other Marketing cross functional partners (including, but not limited to : Performance Marketing team, Solutions Marketing team, Content, and Brand) to ensure our buyers’ journeys help to inform our strategies

Typical Qualifications

Bachelor's degree in Marketing, Business, or a related field.

5 years in relevant Marketing / Commercial Operations or Marketing Strategy role, with experience in Healthcare IT a plus

1 years of experience in a quantitative and analytical role

Strong skills around data manipulation and analysis of large quantities of data, with the ability to interpret and make real-time decisions across tools like Salesforce, Excel, Tableau, and Power BI

Demonstrated success developing and enhancing complex reporting, weaving together inputs from multiple teams, marketing channels, and data sources

Excellent understanding of prospect segmentation and targeting strategies

Strong communication and interpersonal skills, with the ability to collaborate and influence effectively across teams.

Proven experience working with marketing and sales teams

Proficient in managing multiple marketing initiatives simultaneously, while meeting deadlines with high-quality deliverables

An accountable, detail-oriented self-starter who can work independently and flexibly in a fast-paced environment

About athenahealth

Here’s ourvision :   To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?

From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.

Our company culture might be our best feature.

We don't take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare : It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.

Our size makes a difference, too : We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.

Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?

Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued.

We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at