Senior Marketing Performance Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Senior Marketing Performance Manager

We are looking for a skilled and experienced Senior Marketing Performance Manager to join the Marketing Operations team within our Marketing division. In this role, the Senior Marketing Performance Manager will be responsible for translating complex data and reports into practical business insights while communicating recommended actions clearly to stakeholders. With a strong background in marketing, this individual will work to ensure the entire customer journey is meticulously tracked, measured, analyzed and optimized.

This individual will analyze and synthesize marketing data into insights across digital platforms, performance excellence, and audience engagement to drive strategic decision-making and improve marketing performance. Using their excellent business reporting skills, including a proven ability to effectively visualize data, the Senior Marketing Performance Manager will translate key insights and trends for a variety of audiences. The translation of complex data into actionable insights and recommendations for marketing strategies and tactics is a critical part of this role. This individual should possess a strong sense of curiosity, a passion for data, a focus on the details and a commitment to data accuracy.

Job Responsibilities

Develop and implement data analytics strategies to measure the effectiveness of marketing campaigns and initiatives

Collaborate with marketing and sales teams to define key performance indicators (KPIs) and reporting requirements

Develop performance measurement frameworks - KPIs, goals, metrics - and analyze the performance of all campaigns, activations, tactics, content and creatives to reveal effectiveness against objectives

Examine marketing metrics to identify cause-effect relationships between marketing actions and outcomes; translate analysis and insights into specific recommendations and strategic plans to improve outcomes

Identify trends, patterns, and insights to assess the effectiveness of marketing campaigns and initiatives

Build and enhance marketing dashboards that visualize and track performance indicators and trends

Bridge insights from various data sources to tell a cohesive story of the customer journey

Collaborate with the stakeholders in the analysis and evaluation of marketing data to better inform their daily lead generation and awareness building decisions

Typical Qualifications

Bachelor's degree in Marketing, Business, or a related field.

5 years of experience in a highly quantitative and analytical role

Comfort with measuring, interpreting, and making real-time decisions based on large volumes of data

Ability to build measurement models, conduct ROI analysis, and present data and recommendations to senior team members on a regular basis

Strong analytical skills with expertise in data manipulation, statistical analysis, and data visualization tools such as SQL, Python, R, Excel, Tableau, or Power BI

Demonstrated success developing and enhancing complex reporting and dashboards, weaving together inputs from multiple teams, marketing channels, and data sources

Ability to identify trends and insights from awareness and lead generation activities; experience with digital marketing strongly preferred

Ability to quickly adapt to an often-changing and fast-paced work environment

Capacity to contribute to planning and strategic thinking

Comfortable serving, collaborating, and influencing senior / executive management

Ability to work under tight deadlines

About athenahealth

Here’s ourvision :   To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?

From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.

Our company culture might be our best feature.

We don't take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare : It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.

Our size makes a difference, too : We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.

Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?

Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued.

We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at