Public Relationship Manager - Sr Public Relations Manager

Job Description

The Sr Public Relations Manager position is responsible for building reputation with earned and owned media visibility, managing complex communication challenges and deepening engagement with prospective and existing stakeholders, such as consumers, journalists, and influencers. The Sr Public Relations Manager will ensure Thrivent’s enterprise communication strategy and brand reputation are incorporated into all public relations and social media campaigns. This role is responsible for generating and managing engagements with media outlets and thought leadership activities to help present Thrivent to clients, partners/suppliers, investors, and decision makers across the organization. The role will interact across the organization to support the brand reputation and public relations aspects of Thrivent’s communication strategies Athens-Limestone Chamber of Commerce

DUTIES & RESPONSIBILITIES:

• Support the department’s strategy to enhance the organization’s reputation via public, news, and social media channels; promote Thrivent’s products, services and capabilities through interaction with journalists, speaking engagements/sponsorships, influencer campaigns and social media outlets, etc.
• Collaborate with key stakeholders within the business units and with external agency partners to evaluate, plan, and implement public relations strategies and tactics aligned to the company’s strategic priorities and business objectives,
• Advocate for, develop, execute and measure integrated, multi-channel communication strategies in alignment with other marketing, employee, and client communication initiatives; evaluate the effectiveness, efficiency, and scalability of reputation management activities (i.e., media results, page views, open rates, etc.) and deliver reporting or insights to internal teams and leaders as appropriate.
• Key builder and contributor to the company's reputation through proactive and reactive media relations, issues/crisis management, public relations and thought leadership in collaboration with the Dir, Enterprise Reputation & Thought Leadership.
• Ensure thought leadership content is maximized and leveraged appropriately to drive corporate reputation of our brand.
• Partner with the Dir, Content on the development of and incorporation of Thrivent’s brand positioning for external communications as part of the content strategy and plan and ensures implementation of initiatives.
• Apply public relations best practices to assist in achieving organizational change leadership objectives.
• Anticipate and recognize stakeholder issues and manage the associated internal/external risks with advice and counsel and advise executives related to crisis and issue management that might have an impact on Thrivent’s reputation.
• Collaborate with the Brand Creative team to ensure alignment of verbal and visual messaging in collateral, presentations, video, and other communications.
  
  

QUALIFICATIONS & SKILLS:

• Bachelor’s degree in journalism, public relations, marketing or related field or equivalent work experience
• Approximately 8 – 10 years of experience in corporate communications, public relations, marketing or other related field
• Demonstrated leadership in developing strategic, multi-channel communication programs, and plans
• Strong relationship management, interpersonal, influencing and networking skills
• Well-developed writing, editing and communication management skills
• Experience in change leadership and management disciplines/principles
• Experience working with web-based collaboration applications, interactive media and communication tools and/or internal/external social media platforms
• Experience working with internal/external communications and creative services vendors
• Superior written and verbal communications skills, including visual storytelling and message simplification
• Strong executive presence and interpersonal, client consultation and problem-solving skills