Digital Marketing Coordinator

SummaryThe Digital Marketing Coordinator will develop and optimize digital campaigns to enhance brand visibility, engagement, and lead generation. This role manages social media, email marketing, paid ads, and supports junior-level web development tasks like website updates, minor design changes, and troubleshooting. Familiarity with CMS, basic HTML / CSS, and analytics tools is essential. Collaborating with the Marketing Manager and team, the Coordinator will analyze data to refine strategies and ensure an optimized, user-friendly digital experience that aligns with Athens Services' marketing objectives.Job DescriptionSupport the creation, implementation, and management of digital marketing campaigns across various platforms, including social media, email, and paid advertising.Track and optimize campaigns to ensure they meet engagement and performance goals.Maintain and update website content using a content management system (CMS).Implement minor design and functionality changes to the website using basic HTML / CSS.Troubleshoot basic website technical issues and coordinate with developers for more complex updates.Create, schedule, and post engaging content on social media platforms to grow audience engagement and drive website traffic.Support in the design of marketing collateral for the purposes of sales and community engagement. This will require proficiency in adobe creative suites.Collaborate with internal stakeholders to plan and launch marketing campaigns associated with outreach and education.Monitor social media accounts, responding to comments and messages to enhance customer interaction and brand loyalty.Provide insights and recommendations based on digital campaign analytics to optimize future campaigns and meet business objectives.Stay up-to-date on digital marketing trends and emerging technologies to inform strategy.QualificationsEducation : Bachelor's degree in Marketing, Communications, Digital Media, or a related field.Experience : 1-3 years of hands-on experience in digital marketing, including exposure to website maintenance and development.Technical Skills : Proficiency in content management systems (e.g., WordPress), basic HTML / CSS, and website analytics tools.Creative Tools : Skilled in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for design and content creation.Digital Marketing Expertise : Experience with social media platforms, email marketing software, and digital advertising (e.g., Google Ads, social media ads).Analytical Skills : Strong proficiency in data analysis tools and marketing platforms, such as Google Analytics and social media scheduling tools.Core Competencies : Solid understanding of digital marketing principles, excellent communication skills, keen attention to detail, and the ability to manage multiple tasks in a fast-paced environment.Pay Range : $75k-$85kBenefits : Competitive wagesComprehensive benefit package Medical, Dental, Vision401KLife InsurancePaid Vacation and Sick TimeCareer planRecognition programsProfessional development learningAn exceptional work environmentAthens will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance and any other applicable state, federal or local laws. EEO / M / F / disability / veteran

Salary : $75,000 - $85,000