Digital Fundraising Specialist

Job Description

Job Description

Who We Are :

The Atlanta Community Food Bank is working to end hunger in our community with the food, people and big ideas needed so that no one worries where their next meal is coming from. Since 1979, we’ve been providing food for a growing network of nonprofit partners – including food pantries, community kitchens, childcare centers, night shelters and senior centers. We currently serve more than 700 partners in 29 counties across metro Atlanta and north Georgia.

Where You’ll Work :

Annual Giving / Development

About the Role :

The Digital Fundraising Specialist supports the Food Bank’s digital and peer-to-peer fundraising efforts, driving revenue growth, donor acquisition and retention, and an exceptional online experience for supporters. Reporting to the Manager II, Annual Giving, this role collaborates with development staff and third-party vendors to deliver impactful digital campaigns that align with organizational goals.

What You’ll Do :

Digital Fundraising and Marketing

Collaborate closely with external partners to execute the annual giving digital fundraising strategy, including :

Manage and deploy approximately 60 email appeals annually, ensuring alignment with organizational goals and performance benchmarks.

HTML coding, audience segmentation in Luminate Online, A / B testing, and donation form creation.

Collaborate on, create, review, and deploy the monthly email newsletter, ensuring high-quality content and alignment with organizational messaging.

Design and execute event invitation emails, recruitment emails, and coaching emails for marquee fundraising events like the Hunger Walk Run, driving participation and engagement.

Build and maintain robust peer-to-peer fundraising campaigns on platforms like TeamRaiser and Classy, supporting key events and community fundraising initiatives.

Implement communication plans for peer-to-peer events to recruit, register, retain, recognize, and equip participants, fundraisers, and donors.

Optimize the online donation process, ensuring seamless functionality and timely updates to donation autoresponders.

Drive growth of the email database through innovative strategies to collect new addresses and reduce unsubscribes.

Track and report key performance indicators (KPIs), providing actionable insights to refine digital fundraising strategies.

Oversee the Double the Donation platform, ensuring optimization and performance tracking.

Research and recommend opportunities to expand digital and peer-to-peer fundraising initiatives.

Customer Service

Provide high-quality technical support to online donors, peer-to-peer participants, and internal stakeholders, ensuring timely and professional communication.

Serve as a resource for donor inquiries, maintaining positive relationships through thoughtful, timely, and polite responses.

Monitor and manage the general information inbox, responding to or forwarding inquiries to appropriate staff.

Data and Administration

Collaborate with the Donor Services team to ensure accurate coding of online gifts in the CRM for reporting, acknowledgment, recognition, and cultivation.

Work with internal stakeholders to align digital fundraising strategies across channels for an integrated approach.

Contribute to the Development team’s goal-setting and process improvement efforts, actively supporting revenue generation initiatives.

Provide onsite and offsite support for Food Bank events and activities as needed.

Our Inclusive Hiring Process :

At the Atlanta Community Food Bank, we are dedicated to building a diverse and inclusive workplace. We understand that skills can be gained through a variety of experiences – educational and work. Towards that end, our Inclusive Hiring process is grounded in a skills-based hiring approach. That means, we are looking for resumes that demonstrate key transferrable skills that can be applied to our job roles to support both our mission and culture.

Key Competencies we look for in All our Food Bankers are :

Customer Focus

Decision Making

Accountability

The Ability to Navigate Change

If you’re excited about this role and can clearly demonstrate these and the other skills named below, we encourage you to apply. You may be just the right candidate for this or other roles!

What You’ll Need : Skills Your Resume Should Demonstrate :

Working knowledge of fundraising best practices, benchmarks, and trends.

Must have demonstrated a work history of basic HTML coding.

Demonstrated ability to utilize donor databases or other CRMS and an understanding of audience segmentation

Must have strong technical skills including Microsoft Office products (Excel, Word, PowerPoint)

Excellent verbal and written communication skills.

Even Better if You Have :

Familiarity with Luminate Online, Luminate TeamRaiser, Classy, and / or other email marketing and online fundraising platforms.

Familiarity with Raiser’s Edge NXT.

Working knowledge of Google Analytics.

Graphic design experience

Sales experience

Outstanding proficiency in HTML, CSS or JavaScript

This role may be a fit for you if you have :

Have a high level of flexibility and the ability to work cross-functionally to deliver excellent customer service to internal and external constituents

Can juggle multiple projects and deadlines simultaneously

Are a creative problem solver with experience working in a fast-paced environment and interacting with diverse groups of people in a professional manner

You want to work in an entrepreneurial environment with the opportunity to make a positive impact on your community

And You'll Love this Position if You Are :

You are by nature - a quick learner, detail-oriented, and have super organizational skills

You enjoy solving problems and delivering extraordinary support to internal and / or external customers

You want to work in a positive environment where differences are valued.

There may be some Physical Demands and Travel :

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employee is routinely required to lift 25 lbs.

Expected travel time for this position is up to 10% per year

We are committed to providing employees with an environment of mutual respect in which the values of Diversity, Safety, Continuous Improvement, and Hard work are supported and encouraged. We work diligently to engender fairness, responsibility, trustworthiness, and teamwork to advance our mission : To fight hunger by engaging, educating, and empowering our community.? ??

Expectation :

We are committed to providing employees with an environment of mutual respect in which the values of Diversity, Safety, Continuous Improvement, and Hard Work are supported and encouraged.? We work diligently to engender fairness, responsibility, trustworthiness and teamwork to advance our mission : To fight hunger by engaging, educating and empowering our community.

Final Thoughts :

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At the Atlanta Community Food Bank, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.