Social Media Specialist

Job Description

Minimum Qualifications:
* Bachelor's degree in marketing, digital marketing, communications, journalism or related field required.
* Minimum 3-5 years' experience in digital marketing required; health care industry and responsibility for social media strategy experience preferred.
* High level of social media understanding, trends, and best practices required.
* Excellent written communication, strategic thinking, leadership, and project management and organization skills required.
POSITION SUMMARY
The Social Media Specialist is responsible for working with the Marketing & Communications Department leadership to establish a social media strategy that generates inbound leads, gains followers and creates a positive image for the company through the use of social media platforms (FB, Twitter, Instagram, YouTube, LinkedIn, etc.). This position is responsible for managing AtlantiCare's brand awareness and reputation in social media forums.
The Social Media Specialist must have a solid understanding of SEO and content development ability that integrate with and support marketing strategies occurring in other marketing and communication channels. This position will be responsible content development such as blogging, creating social media profiles, managing regular posts and responding to followers both positive and negative.
The role is responsible for regularly evaluating the success of the social media efforts and adjusting the strategy as needed by developing key performance indicator dashboard. Individual must have working knowledge of analytic tools and social media management tools (such as Later, Synthesio, Sprout Social or Hootsuite) to help automate publishing content on various social media sites and analyzing engagement. This position supports organizational goals by providing quality customer service, participating in performance improvement efforts and demonstrating a commitment to team work and cooperation.
QUALIFICATIONS
EDUCATION: Bachelor's degree in marketing, digital marketing, communications, journalism or related field is required
LICENSE/CERTIFICATION:
EXPERIENCE: Minimum 3-5 years experience in digital marketing required; health care industry and responsibility for social media strategy experience preferred. High level of social media understanding, trends, and best practices required. Excellent written communication, strategic thinking, leadership, project management and organization skills required. PERFORMANCE EXPECTATIONS
Demonstrates the competencies as established on the Assessment and Evaluation Tool for this position.
WORK ENVIRONMENT
This position requires some walking/standing and may have prolonged periods of sitting. Works with such equipment as computer terminal, fax machine, printer, telephone and copier. Position requires some travel, flexibility of hours including weekends; evenings and on-call coverage as well as lifting up to 20 lbs. Essential functions for this position are listed on the Assessment and Evaluation Tool REPORTING RELATIONSHIP
This position reports to department leadership.
The above statement reflect the general details considered necessary to describe the principle functions of the job as identified and shall not be considered as a detailed description of all work requirements that may be inherent in the position.

Position Type

Full-Time