MarTech Architect

Overview

Atlanticus is looking for an MarTech Architect to support the organization’s email marketing and customer communications. You will lead our email execution initiatives, build automated customer journeys, and marry data from various sources. This role presents the opportunity to work closely with Marketing, Email Deliverabity, and Risk Management to optimize the use of Atlanticus’s email tools.

Key Responsibilities

• Act as the organization’s Marketing Automation platform (MoEngage) subject matter expert, providing the Marketing team technical and functional support to ensure seamless campaign setup and deployment.
• Collaborate closely with IT and Data teams to develop, prototype and deploy solutions and strategies to support Marketing objectives
• Participate in and/or lead efforts of full lifecycle campaign development, automation, testing, and optimization
• Create and deliver meaningful analytics and reporting to monitor and show progress to Marketing Operations, Product and Business needs
• Define and maintain the MarTech system landscape identifying gaps between current and desired end-states
• Maintain knowledge of industry best practices in Digital Marketing, Cookie degradation, Compliance and Consent based marketing and trends in new technologies i.e., IDFA, AAID, GDPR, CCPA, CAN-SPAM, secure handling and management of sensitive (PII) data, permission-based user management, etc.,
• Recommend opportunities to optimize email creative and campaigns based on results of executed emails (e.g., open rates, click-thru rates) and email marketing best practices
• Create and modify responsive email templates using CSS and HTML that work across email clients, devices, and both light and dark mode display settings
• Coordinate data connections between various platforms and databases via feeds and APIs
• Document best practices and operational procedures; lead training and technical support exercises for business users
  
  

Qualifications

• 5 years of financial services, fintech, e-commerce, loyalty, agency or related industry experience
• Experience managing email development, deployment and marketing automation using an ESP platform
• 5 years of financial services, fintech, e-commerce, loyalty, agency or related industry experience
• Degree in Computer Science, Computer Engineering, Engineering, Mathematics, Management Information Systems or a related field of study
• Confident Client/Customer facing skills (relationship building, expectation setting and collaboration)
• Experience in working with/on data platforms, including data & analytical systems, infrastructure components, ETL/ELT and reporting/analytic tools, environments, and data structures.
• Self-starter who can work independently and effectively cross functional team environments, juggle multiple large projects, delegate appropriately and help other team members manage their projects.
• Preferred qualifications include deep technical knowledge and hands-on experience in the following:
• Major MarTech platforms (e.g, Salesforce, Adobe, Google) and their product offerings
• Typical MarTech capabilities (1st & 3rd Party Data Collection, Consent Management, CDP, CRM & Marketing Automation, MRM, Content Management, AdTech, Measurement & Analytics) and common platforms offering these capabilities
• Common programming languages and frameworks (e.g., HTML, CSS, Java, Python, Client- and Server-side JavaScript)
• Major cloud providers (e.g., AWS, Azure, GCP) and their offerings
• Contact list database management (import, export, optimize, merge/purge, and query)
• Dynamic content and personalization
  

We Value

• An appreciation for the financial products Atlanticus facilitates, and the impact they have on those with less-than-perfect credit.
• The ability to analyze, interpret, prioritize, and visualize complex data/analytics, and turn them into actionable and measurable business outcomes.
• Ability to work with technologists and marketers, alike.
• Proactiveness to drive results and collaborative attitude.
  
  

About The Company

When you join Atlanticus, you become a member of a fast-growing, mission-focused company that is committed to aid in meeting the needs of middle-class Americans. With a culture of collaboration and a one-team mindset, we encourage entrepreneurial thinking to empower our customers toward financial well-being.

Atlanticus™ technology enables bank, retail, and healthcare partners to offer more inclusive financial services to everyday Americans using proprietary analytics. We apply the experience gained and infrastructure built from servicing over 20 million customers and over $40 billion in consumer loans over more than 25 years of operating history to support lenders that originate a range of consumer loan products. These products include retail and healthcare private label credit and general purpose credit cards marketed through our omnichannel platform, including retail point-of-sale, healthcare point-of-care, direct mail solicitation, internet-based marketing, and partnerships with third parties. Additionally, through our Auto Finance subsidiary, Atlanticus serves the individual needs of automotive dealers and automotive non-prime financial organizations with multiple financing and service programs.