What are the responsibilities and job description for the Social Media Manager Job at Atlantis Casino Resort & Spa in Reno position at Atlantis Casino Resort & Spa?
Overview :
Come join Team Atlantis! The Social Media Specialist is responsible for developing and executing all social media content and activities. The SMS will create and implement the organic social media strategy framework in order to increase Atlantis' social media presence on all platforms, improve marketing efforts, content quality, and increase engagement and followers.
In Office Position
Responsibilities :
- Content creation (video, graphic, visual and written skills)
- Manage day-to-day organic social media activities, including posting, monitoring, optimizing, responding, and engaging with our social community
- Develop an organic social media marketing strategy that positions Atlantis as the industry leader, engages influencers, creates opportunities for brand engagement, and develops audiences / followers
- Work with other marketing team members to test integrated social campaigns that seek to drive qualified traffic and conversions for core products
- Execute plans that are tightly aligned with the content / PR calendar, customer acquisition programs, events / promotions, and amenities / service launches
- Develop high-impact, high-performing copy and assets that are on-brand and optimized for each social channel
- Listen and engage in relevant social discussions about our brand, amenities, capabilities, and industry, and monitor for proactive engagement opportunities
- Understand target audience and leverage social media channels to increase reach and size of key audience segments
- Measure and report on all social media programs against established benchmarks and goals; identify opportunities, and provide recommendations while showing continuous improvement.
- Communicate with industry professionals and influencers via social media to create a strong network
- Responsible for monitoring trending hashtags and topics while finding unique ways to integrate them into the brand.
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Conduct competitive analysis studies on competitors, including digital footprint analysis.
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Other duties as assigned my management.
While performing the duties of this job, the employee may be required to stand; walk; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel crouch or crawl; talk, and hear. The employee may occasionally lift and / or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus.
Qualifications :
LICENSES OR PERMITS REQUIRED :
Social Media / Digital marketing certified preferred.
EDUCATION :
BA or BS Degree in business, marketing or other related specialized field required.
Atlantis Casino Resort Spa fosters a team working environment and an environment that is focused on Team Member recognition and appreciation. Some of the ways in which we accomplish this is by offering the following :
