What are the responsibilities and job description for the Head of Content & Social position at Atlas Pet Company?
Are you a creative and driven marketing professional with a passion for pets and the outdoors? Atlas Pet Company is looking for a Head of Content & Social to join our team and help elevate our brand through creative social media strategies and compelling content creation. Our mission is to provide premium pet products made in America, built with the best materials, and guaranteed for life. Join us in our journey to enhance the lives of pets and their owners with products they can rely on and love using.
Why Join APC?
As a member of our small, in-person team, you will have a significant voice in shaping our brand's positioning and overall marketing strategy. We value each team member's input and encourage creative thinking and innovation. Your ideas and contributions will directly impact our growth and success, giving you a unique opportunity to make a real difference.
Key Responsibilities:
- Social Media Management: Develop and execute a dynamic social media strategy across Instagram, TikTok, and Facebook to drive engagement and brand awareness.
- Content Creation: Produce high-quality, original content on-site and through regular outdoor photoshoots. Plan and prepare for photoshoots related to new products and campaigns.
- Own & Manage Influencer Program: Identify and engage with relevant influencers, building strong relationships and managing an expanding influencer program.
- Content Collaboration: Collaborate with content creators to generate assets for use across social media, email campaigns, and our website.
- Creative Asset Management: Regularly update and organize creative assets for internal and external use in ads, emails, websites, and social media.
- Reporting and Analysis: Track and report on seeding and outreach campaigns, ensuring growth objectives for revenue and influencer engagement are met.
- Copywriting: Write and edit compelling marketing copy for a variety of channels, including product tags, social posts, ads, and campaigns.
- Trend Analysis: Research and analyze consumer trends and competitor offerings to shape the brand marketing strategy.
- Event Coordination: Assist with the planning and execution of consumer events, handling logistics, setup/teardown, and hosting duties.
Qualifications:
- 3 years’ experience in social media or influencer/entertainment marketing.
- 2 years of experience with platforms like Shopify, Later, Meta Business Manager, Creator Marketplaces, YouTube Studio, Klaviyo, and influencer outreach tools (e.g., Saral, Grin).
- Proficient in Adobe Photoshop, Lightroom, Illustrator, Final Cut Pro, and CapCut.
- Demonstrated excellence in a passion project or hobby.
- Ability to identify and connect with emerging talent that aligns with the APC brand culture and narrative.
- Strong understanding of dog and outdoor trends and niche markets on leading social media networks.
- Excellent storytelling ability through influencers and brand campaigns.
- Openness to giving and receiving feedback.
- Creative planning skills for aligning with creators on deliverables.
- Project management skills to handle end-to-end program management, including reporting and budget tracking.
- Ability to operate independently and efficiently, managing multiple projects and deadlines without sacrificing attention to detail.
- Strong grasp of digital marketing best practices, tools, technology, and KPIs. Comfortable with new technologies and concepts.
Benefits
- Salary of $63,500-$71,000 based on experience
- $250/mo Healthcare Stipend
- 10 Days PTO
- 9 Paid Holidays
- Snacks and drinks of your choice provided
- Brand new facilities
- Best-in-class software and equipment
- Complimentary gear for you and your pups
Join Atlas Pet Company and be part of a brand that values creativity, innovation, and a love for dogs and the gear they use. If you’re ready to make a significant impact and grow with us, we’d love to har from you.
All applicants must apply through LinkedIn, as well as sending a short email letting us know the top three reasons why you're the best candidate for this position by emailing careers@atlaspetcompany.com.
Salary : $63,500 - $71,000