Demo

Director of Programmatic Partnerships

Atmosphere TV
New York, NY Full Time
POSTED ON 3/28/2025
AVAILABLE BEFORE 4/26/2025
(NYC)

About Atmosphere:

Atmosphere makes TV fun to watch in places like restaurants, bars, gyms, airports, medical facilities, and more. In turn we’ve created a new lane for video advertising, reaching 150M monthly consumers wherever they are.

About the role:

Atmosphere is looking for a Director of Programmatic Partnerships to join our National Ad Sales team in its New York office. This position will focus on selling programmatic access targeting TV, OTT, CTV & DOOH advertising opportunities across our network of 60,000 venues across the US.

We are adding to our Programmatic team with a new role in the New York market. You are someone with a proven track record and understanding of the programmatic media landscape, a self-starter who effectively builds relationships through in person & virtual meetings, phone calls, and industry events.

This position will be based in NYC and will report to the Head of Programmatic Partnerships.

Key Responsibilities

  • Execute strategic programmatic sales plans to achieve and exceed revenue targets
  • Manage and grow existing programmatic partnerships while identifying and cultivating new opportunities
  • Utilize a data-driven approach to analyze performance, identify trends, and optimize campaigns across various inventory ad formats, devices, and screens
  • Drive revenue growth through Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals
  • Provide expert consultation to clients and agencies on programmatic strategies and best practices
  • Collaborate with internal teams (ad operations, product, marketing) to ensure seamless campaign execution and delivery
  • Prepare and deliver compelling presentations and proposals to clients and stakeholders
  • Maintain a strong understanding of the evolving programmatic landscape, including CTV, Linear, and Digital advertising
  • Manage a large book of business across a variety of clients and agency accounts
  • Independently lead projects from conception to completion, ensuring timely and successful outcomes
  • Utilize Salesforce, Excel, and PowerPoint to manage accounts, analyze data, and create presentations
  • Effectively communicate technical concepts to both technical and non-technical audiences

Qualifications

  • 8 years of experience in programmatic sales or strategy at a premium ad-tech publisher, DSP, SSP, or agency
  • Proven track record of earning, retaining, and growing revenue across various inventory ad formats, devices, and screens, as well as buying models (PMP, PG)
  • Strong understanding of SSPs, DSPs, and the broader programmatic ecosystem
  • Exceptional verbal, written, presentation, and communication skills
  • Highly analytical, strategic thinker, and problem solver with strong attention to detail
  • Ability to take a data-driven and consultative approach to maximizing revenue
  • Excellent interpersonal and organizational skills
  • High degree of drive and self-motivation
  • Self-starter, comfortable working in a fast-paced, growing environment
  • Pragmatic and able to balance short and long-term needs
  • Team player with the ability to communicate and translate technical concepts clearly and concisely
  • Comfortable supporting a large book of business across a wide variety of clients and agency accounts
  • Ability to thrive in a team-oriented startup environment
  • Ability to work independently with internal and external teams to make decisions and maintain forward momentum
  • Familiarity with Salesforce, Excel, and PowerPoint
  • Strong understanding of Programmatic and it’s role across CTV, Linear and Digital advertising
  • Analytical and process-oriented

Compensation & Benefits

  • Competitive base commission structure
  • Company Equity
  • Company 401(k) with employer matching
  • Competitive insurance plans
  • Flexible Time Off Policy

The base salary range for this position is $140,000 - $180,000 Commission. Actual salaries will vary and will be based on various factors, such as skills, experience, and qualification for the role. In addition, this position may be eligible for a discretionary bonus based on individual and company performance.

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