What are the responsibilities and job description for the Marketing Associate I (Contractor) position at ATR International?
Job Description :
We are seeking a Marketing Associate I (Contractor) for a very important client.The Marketing Operations team is searching for an experienced individual with a passion for creating and delivering multi-channel marketing campaigns in support of AI / ML (Artificial Intelligence / Machine Learning) and marketing initiatives The ideal candidate will bring experience working across various stakeholders and marketing groups in a highly matrixed organizational structure to deliver end-to-end multi-channel customer journeys for critical marketing and communications campaigns This role requires excellent communications skills, superb attention to detail, and being comfortable diving into projects The ideal candidate should thrive in a fast-paced environment and is comfortable pivoting as needed to execute world-class marketing campaigns supporting all AI / ML and marketing initiatives. What You’ll Do : ·Support AI / ML and marketing initiatives by building multi-channel campaigns across channels such as email, direct mail, SMS using Adobe Campaign Classic, AJO and Adobe Experience Platform – working within the tools to create customer and prospect journeys·Work across multiple teams at HQ and various stakeholders to gather campaign requirements, build journeys, monitor results, and continuously optimize campaign·Serve as a resource for campaign operations build functions and data accuracy across HQ·Using Adobe Campaign Classic, develop workflows that support trigger-based marketing campaigns and ad-hoc campaigns as needed in support of fast-moving AI / ML driven initiatives·Partner closely with analytics / reporting, testing, and marketing teams to drive performance of all marketing campaigns·Leverage knowledge of segmentation, testing, predictive analytics, and business intelligence to improve campaign performance and optimize results·Other duties and responsibilities as assignee Responsibilities :
- Manage all partner engagement materials and meetings : slideware, marketing collateral, websites, meeting coordination / agendas, etc.
- Collaborate with Corporate Communications on all publically released materials
- Manage presence and team coordination at tradeshows and conferences
- Coordinate with Sales and Product on POC Partner engagements
Requirement :
The ideal candidate should possess the following qualifications : Desired Background :