What are the responsibilities and job description for the Engagement Director/AVP, WF Institute for Regenerative Medicine position at Atrium Health Wake Forest Baptist?
JOB SUMMARY
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The Wake Forest Institute for Regenerative Medicine (WFIRM) is recognized as an international leader in translating scientific discovery into clinical therapies. Physicians and scientists at WFIRM were the first in the world to engineer laboratory-grown organs that were successfully implanted into humans. Today, this interdisciplinary team that numbers about 400 is working to engineer more than 40 different replacement tissues and organs, and to develop healing cell therapies – all with the goal to cure, rather than merely treat, disease.
The Chief Engagement Officer and Associate Vice President is a highly regarded executive as a member of the senior executive management team of WFIRM and is responsible for providing strategic leadership, communication plan design and plan execution for WFIRM. This position reports to the WFIRM director and will serve as a key liaison between WFIRM and ReMDO.
MAJOR RESPONSIBILITIES
The Chief Engagement Officer and Associate Vice President serves as the engagement, marketing, communication, and philanthropic leader for WFIRM.
Represents WFIRM in executive forums to ensure representation and ongoing communication of WFIRM research initiatives.
Provides direct oversight of marketing and communications budgets to ensure positive exposure of WFIRM activities as the leader in Regenerative Medicine.
Engages with a wide range of entities such as ReMDO and other outside stakeholders, providing significant exposure for WFIRM.
Demonstrates leadership by fostering an environment of collaboration and open communication, including delegation and empowering others.
Develops an annual strategic marketing and communications plan and prepares budgets to enhance WFIRM visibility.
Communicates effectively with stakeholders, involving appropriate persons in key decisions and strategic planning initiatives.
Provides oversight of WFIRM and community events as needed.
Communication
Leads a multi-channel strategy for communicating with and engaging a network comprised of the community at large, business leaders, researchers, and families.
Utilizes channels including print, videography, e-communications, social media, and web-based tactics to enhance partnership engagement.
Responsible for engagement and management of multiple stakeholders daily.
Events
Provides leadership and direct oversight for events to foster engagement and cultivation of WFIRM and ReMDO stakeholders and donors.
Designs and implements management functions to strengthen existing relationships while maximizing opportunities for engagement.
Provides guidance and oversight of events, activities, and exposure for WFIRM.
Outside agencies
Responsible for team management, including REMDO, outside agencies and stakeholders.
Communicates to garner visibility for WFIRM and keeps donors updated.
Works closely with the Chief Philanthropy Officer and Director of Marketing for WFIRM to ensure alignment in strategies.
Financial oversight
Responsible for preparing and managing a significant resource budget annually to achieve maximum impact for WFIRM.
MINIMUM REQUIREMENTS
Bachelor’s degree in marketing, advertising, or communications; Master’s degree in health care management, Business Administration, or related field preferred.
Ten years of healthcare-related experience with progressively responsible management experience required.
Five or more years of experience in planning, production, and management of events with diverse audiences.
Knowledge of traditional and digital marketing, content marketing, and social media marketing.
Familiarity with the intricacies of an academic environment and large health delivery systems is a plus.
Experience in philanthropy desired.
Experience managing multiple large projects with impact across departments.
Experience managing vendor relationships desired.
Experience working in an academic medical center and / or health care.
Familiar with grant writing and research.
Experience with external agency relationship management, multi-channel communications, and integrated budget planning.
Fundraising experience and / or direct experience in the fundraising arena.
CERTIFICATION / LICENSURE
Project Management Professional (PMP) or Six Sigma Black Belt preferred.
KNOWLEDGE / SKILLS / ABILITIES
Demonstrable leadership ability with strong interpersonal and effective communication skills.
Strong commitment to values of excellence, compassion, innovation, integrity, and collegiality.
Excellent communication and presentation skills.
Ability to prioritize work assignments and meet deadlines.
Ability to think strategically and analytically.
Strong financial management skills.
Ability and commitment to maintain confidentiality.
Flexibility to respond quickly in a changing environment.
Ability to create change in a rapidly evolving environment.
Knowledge of applicable standards and regulations.
Proficient in computer skills : Word, Excel, PowerPoint; Epic preferred.
Excellent oral, written, and interpersonal communication skills.
Significant knowledge of project management practices and methodologies.
Ability to deliver results with professionalism and customer service skills.
Ability to communicate professionally with all levels of leadership.
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