What are the responsibilities and job description for the Community Liaison - San Joaquin and Stanislaus County position at Attaie Healthcare DBA Sunbright Hospice & Home Health?
Sunbright Home Health and Hospice Care is currently looking for compassionate and experienced community liaison to come be a part of our team!
Job Description Summary
Responsible for managing all aspects of organization marketing/sales including managing the members of the marketing/sales team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.
Essential Job Functions/Responsibilities
Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives.
Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Recruits, selects, orients, and directly manages members of the marketing/sales team.
Builds and monitors community, customer, payer and patient perceptions of Elixir Home Health Care as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Elixir Home Health Care markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Elixir Home Health Care.
Monitors and reports cost-effectiveness of marketing efforts.
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.
Position Qualifications
At least two (02) years experience in health care marketing management, preferably in home care operations. At least one year experience in sales preferred.
Demonstrated ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates excellent communications, negotiation, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
