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Senior Product Manager, RCS Business Messaging

Attentive
Attentive Salary
New York, NY Full Time
POSTED ON 3/22/2025
AVAILABLE BEFORE 5/22/2025

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.


With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.


Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!


About the Attentive Team

Have you ever received a text message from your favorite brand with an incredible offer?  Did you know that text message marketing delivers the highest ROI of any marketing channel?  And that more customers than ever prefer to connect with brands via text?  That is what we do at Attentive.  We empower the world’s leading brands to engage with their customers at the right moment, with the right message. Our platform powers more than 400 million messages every day, approaching 100 billion annually.


About the Role

We're seeking a Senior Product Manager to drive the strategic development of our RCS Business Messaging capabilities—a transformative new channel that will revolutionize mobile messaging. This is an opportunity to shape the future of personalized mobile engagement at a hyper-growth technology company.


Over the last two years, we've developed AI-powered products that help marketers refine their audience, sharpen their copy and personalize messages. Now, we're bringing that AI expertise to RCS Business Messaging to create truly immersive and conversational experiences.

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What You'll Accomplish
  • Lead the development of AI-powered RCS features that maximize message performance through optimized formats, content, and timing
  • Drive the product strategy for new conversational AI experiences leveraging RCS capabilities like suggested replies, carousels, and rich media
  • Partner with cross-functional teams to execute large-scale RCS feature launches that impact company-level goals
  • Translate customer feedback and market research into compelling product specs and roadmap priorities
  • Define and track key performance metrics to measure the impact of RCS features on customer engagement and revenue
  • Contribute to the overall RCS product vision and strategy, particularly around AI integration and personalization capabilities


Your Expertise
  • 5 years of experience as a Product Manager at a SaaS company, with a track record of shipping successful features
  • Experience with AI/ML technologies and their practical applications in marketing or messaging
  • Deep understanding of mobile messaging, rich media, and conversational interfaces
  • Strong analytical skills with experience defining metrics and making data-driven decisions
  • Excellent written & verbal communication skills with the ability to rally cross-functional teams around a unified vision
  • Experience working with enterprise customers and understanding their needs
  • Track record of independently driving product strategy for large complexity features
  • Ability to balance technical feasibility, business value, and user experience in product decisions


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You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.


For US based applicants:

- The US base salary range for this full time position is $172,000 - $215,000 annually equity benefits

- Our salary ranges are determined by role, level and location


#LI-AB2


Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success


Learn more about AWAKE, Attentive’s collective of employee resource groups.


If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.


At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

Salary : $172,000 - $215,000

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