What are the responsibilities and job description for the Director, Marketing Healthcare – North America position at Attindas - US?
Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products. The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.
Mission: We champion health, dignity and comfort.
Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable and widely available personal care solutions.
Our Values: Personal, Agile, Innovative, Integrity
Job Summary:
Lead and execute marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Balance creative vision, data-driven decision-making, and leadership to align marketing efforts with business objectives.
Key Responsibilities:
- Develop and oversee comprehensive marketing strategies aligned with company goals.
- Ensure strong brand positioning and consistent messaging across channels.
- Lead digital marketing efforts, including SEO, PPC, and customer acquisition.
- Drive content creation and market research to enhance consumer engagement.
- Collaborate with sales teams to generate leads and optimize CRM integration.
- Manage budgets, track performance metrics, and optimize marketing spend.
- Build and mentor a high-performing marketing team.
- Work cross-functionally with internal teams and external partners.
Success Metrics:
- Growth in brand awareness, engagement, and digital presence.
- Increased qualified leads and improved conversion rates.
- Enhanced customer retention and lifetime value.
- Strong ROI measurement and cost efficiency.
Required Qualifications:
- BS/BA in Marketing, Business, or related field (MBA preferred).
- Experience in Healthcare marketing.
- 7 years of people leadership experience.
- Expertise in healthcare distributor and facility marketing.
- Strong financial acumen and cross-functional leadership skills.
- Proficiency in digital marketing and analytics tools.
Preferred Qualifications:
- Experience in private label development and sales.
- Strong collaboration and interpersonal skills.
- Proficiency in social media and traditional marketing methods.
- Demonstrated ability in talent development and strategic execution.
