Demo

Director of Technical Marketing

Atum - DNA 2.0
Newark, CA Full Time
POSTED ON 2/10/2025
AVAILABLE BEFORE 5/10/2025

At ATUM we are industrializing biotechnology from Genes to Proteins to Cell Lines.  ATUM’s tools and solutions are fueling the transformation of biology from a discovery science to a sustainable engineering discipline. By collaborating with our clients, ATUM develops innovative technologies and services to accelerate breakthroughs and move research & development further faster. Our focus on scientist-to-scientist problem solving creates long-term partnerships with our clients. For over 20 years we have been at the intersection of synthetic biology and machine learning and its application across a multitude of industries from pharmaceuticals to biocatalysis to food.

Core Focus

ATUM is seeking a Director of Marketing based at our headquarters in Newark, CA. The successful candidate will utilize marketing and scientific expertise to launch new offerings and implement marketing activities for our cutting-edge portfolio. Responsibilities will include :

Support launch of new products by developing presentations, collateral, sales training materials, awareness campaigns and website content

  • Develop marketing collateral including brochures, data sheets, application notes, flyers, presentations, video projects, etc.
  • Support tradeshows by developing messaging, conference emails, and collateral; ownership for scientific abstract submission, poster and podium presentation schedules
  • Create, organize, and manage campaigns to generate leads that will drive a robust sales funnel
  • Manage our HubSpot CRM system, develop and monitor metrics of campaigns and manage leads into the funnel
  • Work with our vendors to optimize and publish website content updates
  • Travel to marketing events as required
  • Track success using KPIs and other metrics and report out to senior leadership on a regular basis
  • Create and manage the release process for company press releases, manage and distribute materials to the media

Required Qualifications

Minimum 2 years’ marketing experience, ideally including launching new products and services in life sciences

  • Bachelor’s degree in life sciences, communications or marketing
  • Experience with CRM systems (e.g. HubSpot)
  • Understanding of online / digital marketing, website management and social media
  • Scientific background or advanced degree in life sciences with experience in biotechnology / biotherapeutic development is a plus
  • Experience in using AI tools (e.g. Jasper) for content generation is a plus
  • Must be able to work independently, communicate proactively, manage multiple projects and prioritize daily tasks
  • As an employee-owned company, we believe each unique individual’s contribution complements the overall strata of what makes us successful. Achievements are measured in long-term results and relationships built over the daily efforts of our dedicated team members. We are looking to add like-minded individuals who are passionate about their client’s success and the science we use to enable that success.

    Benefits

  • Be part of the next gen biotech revolution
  • Excellent growth opportunities
  • Great Compensation & benefits package
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