What are the responsibilities and job description for the Director of Technical Marketing position at Atum - DNA 2.0?
At ATUM we are industrializing biotechnology from Genes to Proteins to Cell Lines. ATUM’s tools and solutions are fueling the transformation of biology from a discovery science to a sustainable engineering discipline. By collaborating with our clients, ATUM develops innovative technologies and services to accelerate breakthroughs and move research & development further faster. Our focus on scientist-to-scientist problem solving creates long-term partnerships with our clients. For over 20 years we have been at the intersection of synthetic biology and machine learning and its application across a multitude of industries from pharmaceuticals to biocatalysis to food.
Core Focus
ATUM is seeking a Director of Marketing based at our headquarters in Newark, CA. The successful candidate will utilize marketing and scientific expertise to launch new offerings and implement marketing activities for our cutting-edge portfolio. Responsibilities will include :
Support launch of new products by developing presentations, collateral, sales training materials, awareness campaigns and website content
- Develop marketing collateral including brochures, data sheets, application notes, flyers, presentations, video projects, etc.
- Support tradeshows by developing messaging, conference emails, and collateral; ownership for scientific abstract submission, poster and podium presentation schedules
- Create, organize, and manage campaigns to generate leads that will drive a robust sales funnel
- Manage our HubSpot CRM system, develop and monitor metrics of campaigns and manage leads into the funnel
- Work with our vendors to optimize and publish website content updates
- Travel to marketing events as required
- Track success using KPIs and other metrics and report out to senior leadership on a regular basis
- Create and manage the release process for company press releases, manage and distribute materials to the media
Required Qualifications
Minimum 2 years’ marketing experience, ideally including launching new products and services in life sciences
As an employee-owned company, we believe each unique individual’s contribution complements the overall strata of what makes us successful. Achievements are measured in long-term results and relationships built over the daily efforts of our dedicated team members. We are looking to add like-minded individuals who are passionate about their client’s success and the science we use to enable that success.
Benefits