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Director of Technical Marketing

ATUM
Newark, CA Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 5/8/2025
At ATUM we are industrializing biotechnology from Genes to Proteins to Cell Lines.  ATUM’s tools and solutions are fueling the transformation of biology from a discovery science to a sustainable engineering discipline. By collaborating with our clients, ATUM develops innovative technologies and services to accelerate breakthroughs and move research & development further faster. Our focus on scientist-to-scientist problem solving creates long-term partnerships with our clients. For over 20 years we have been at the intersection of synthetic biology and machine learning and its application across a multitude of industries from pharmaceuticals to biocatalysis to food.

Core Focus
ATUM is seeking a Director of Marketing based at our headquarters in Newark, CA. The successful candidate will utilize marketing and scientific expertise to launch new offerings and implement marketing activities for our cutting-edge portfolio. Responsibilities will include:
 
    • Support launch of new products by developing presentations, collateral, sales training materials, awareness campaigns and website content
    • Develop marketing collateral including brochures, data sheets, application notes, flyers, presentations, video projects, etc.
    • Support tradeshows by developing messaging, conference emails, and collateral; ownership for scientific abstract submission, poster and podium presentation schedules
    • Create, organize, and manage campaigns to generate leads that will drive a robust sales funnel
    • Manage our HubSpot CRM system, develop and monitor metrics of campaigns and manage leads into the funnel
    • Work with our vendors to optimize and publish website content updates
    • Travel to marketing events as required
    • Track success using KPIs and other metrics and report out to senior leadership on a regular basis
    • Create and manage the release process for company press releases, manage and distribute materials to the media
Required Qualifications
    • Minimum 2 years’ marketing experience, ideally including launching new products and services in life sciences
    • Bachelor’s degree in life sciences, communications or marketing
    • Experience with CRM systems (e.g. HubSpot)
    • Understanding of online/digital marketing, website management and social media
    • Scientific background or advanced degree in life sciences with experience in biotechnology / biotherapeutic development is a plus
    • Experience in using AI tools (e.g. Jasper) for content generation is a plus
    • Must be able to work independently, communicate proactively, manage multiple projects and prioritize daily tasks
As an employee-owned company, we believe each unique individual’s contribution complements the overall strata of what makes us successful. Achievements are measured in long-term results and relationships built over the daily efforts of our dedicated team members. We are looking to add like-minded individuals who are passionate about their client’s success and the science we use to enable that success.

Benefits
  • Be part of the next gen biotech revolution
  • Excellent growth opportunities
  • Great Compensation & benefits package
 

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