What are the responsibilities and job description for the Digital Marketing Manager position at Auberge Resorts Collection?
As part of the Auberge family, Digital Marketing Manager will be responsible for partnering with hotel marketing leaders to activate the paid and organic digital strategy for the Collection. Under direction from the Digital Marketing team leaders, this person will take the lead role in digital ad creation and content activation across owned and paid channels in collaboration with field marketing and communications team members. This role will position Auberge as a global, leading, luxury lifestyle brand, ultimately elevating the perception of the brand in North America and Europe among affluent and ultra high net worth individuals.
Performance Marketing: Digital Activation, Ad Creation and Maintenance
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, and spas, and gracious yet unobtrusive service. With 30 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection.
Qualifications
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.
Our mission is to be the best-loved operator of one-of-a-kind luxury properties and experiences. Auberge is a family of intimate, one-of-kind hotels and resorts that define an approachable style of luxury in both product and service that resonates with the curious modern traveller. Passionately local, experience-led, romantic, and stylish, these hotels hum with a vibrancy that is both refined and relevant.
Auberge Resorts LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Resorts LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Resorts LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Performance Marketing: Digital Activation, Ad Creation and Maintenance
- CMP/DSP: Own and manage digital campaign management platform (e.g. Google Campaign Manager 360).
- Support initial selection/implementation of CMP/DSP software.
- Become an expert user and administrator of selected CMP/DSP software.
- Ad Builds: Own search & paid social ad updates; Guide field teams on best practices.
- Own and manage activation of search ads (RSAs, Demand Generation, YouTube, etc) with digital agencies.
- PM ad updates / builds with hotel and/or digital agency; Solicit review/approvals.
- QA / proof creative to ensure relevance, accuracy and ads enhance and elevate the brand.
- Maintain current record of active ads across display, social and PPC for all hotels.
- Traffic ads to publishers
- Training: Coach field on trafficking ads including proper tagging
- Manage projects using Asana
- Lead monthly digital media reporting including liaising with analytics, aggregating publisher/network data, report validation, interpreting and communicating performance to field marketing teams.
- Schedule and lead regular ecommerce calls with field marketing leaders.
- Stay up to date on new trends and opportunities within the digital space and bring informed recommendations to the team
- Ad hoc analysis of destination or hotel-specific digital performance to derive actionable insights and recommend strategies and tactics for increasing revenue online with specific action plans rooted in data.
- Monthly invoice reconciliation for centrally managed media buying.
- Download & distribute receipts to hotels bi-monthly for PPC / Paid Social / TravelAds.
- Support monthly expense reporting (via Concur) & Agency cross-bill.
- Maintain expense tracking vs forecast for Auberge Home Office Budget
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, and spas, and gracious yet unobtrusive service. With 30 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection.
Qualifications
- 5 years of relevant experience in eCommerce / Digital Marketing, or equivalent combination of education and experience.
- Bachelor’s Degree in Marketing, Digital Marketing, Business Management, Information Technology or a related discipline.
- Ability to effectively manage multiple clients and priorities within a fast-paced environment.
- Digital agency experience is strongly preferred.
- Experience managing a DSP
- Hands-on experience managing paid campaigns in ad platforms (Facebook Ad Manager, LinkedIn Ads, Google Ads and Microsoft Advertising).
- Strong problem solver with the ability to communicate verbally and in writing in a clear manner
- Strong understanding of the key tenets of eCommerce and digital marketing (SEO, Content, Social, Web development, API, etc).
- Hands-on experience managing digital advertising campaign management platforms (e.g. Google Campaign Manager 360).
- Excited to define strategy, launch and execution of new programs.
- Understands system capabilities and finds ways to improve system performance.
- Familiar with key IT / infrastructure solutions (DAM, CRM, CMS).
- Excellent written, verbal, interpersonal and communication skills.
- Ability to develop positive relationships when part of a dynamic and cross-functional team, and demonstrate a new way of thinking to drive innovative ideas.
- Flexibility and adaptability in a fast-paced, growing brand.
- Knowledge and experience with Google Suite.
Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.
Our mission is to be the best-loved operator of one-of-a-kind luxury properties and experiences. Auberge is a family of intimate, one-of-kind hotels and resorts that define an approachable style of luxury in both product and service that resonates with the curious modern traveller. Passionately local, experience-led, romantic, and stylish, these hotels hum with a vibrancy that is both refined and relevant.
Auberge Resorts LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Resorts LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Auberge Resorts LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
