What are the responsibilities and job description for the Director, Demand Generation position at Auctane?
About Us
At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.
Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
Win as One. Delight Customers. Deliver Great Outcomes.
About The Role
The Director, Demand Generation will lead the creation and execution of demand generation strategies to support Auctane's go-to-market initiatives for our API products. This role requires a leader who can define the approach, orchestrate cross-functional efforts, and execute cohesive campaigns that drive pipeline and revenue growth.
As the owner of demand generation at Auctane, you will partner closely with content, performance marketing, events, and product marketing to execute, demand generation campaigns, account-based experiences (ABX) and strategies that align with the GTM plan.
You will lead a small team, build scalable processes, and establish a unified demand generation framework to drive pipeline growth and increase velocity.
This position is hybrid (3 days per week in office) and is located in Austin, Texas.
What will you be doing?
If you are based in California, we encourage you to read this important information about the ShipStation Privacy Policy for California residents linked here.
At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.
Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
Win as One. Delight Customers. Deliver Great Outcomes.
About The Role
The Director, Demand Generation will lead the creation and execution of demand generation strategies to support Auctane's go-to-market initiatives for our API products. This role requires a leader who can define the approach, orchestrate cross-functional efforts, and execute cohesive campaigns that drive pipeline and revenue growth.
As the owner of demand generation at Auctane, you will partner closely with content, performance marketing, events, and product marketing to execute, demand generation campaigns, account-based experiences (ABX) and strategies that align with the GTM plan.
You will lead a small team, build scalable processes, and establish a unified demand generation framework to drive pipeline growth and increase velocity.
This position is hybrid (3 days per week in office) and is located in Austin, Texas.
What will you be doing?
- Strategy Development: Build and own the demand generation framework, including planning, execution, and optimization of campaigns for B2B products.
- ABX and Campaign Orchestration: Create and execute targeted ABX and demand generation campaigns to engage prospects, partners, and accounts through personalized and impactful marketing.
- Pipeline and Velocity Focus: Design strategies that not only drive new leads but also nurture existing opportunities to speed up sales cycles.
- Collaborative Execution: Partner with cross-functional teams to align content, events, product marketing, and performance marketing efforts into cohesive campaigns.
- Team Leadership: Develop and mentor a small but effective team, fostering a collaborative and innovative environment.
- Performance Reporting: Define and report on key metrics for pipeline growth, conversion, and velocity to measure the success of demand generation efforts.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 8 years of experience in demand generation or a related role, with at least 3 years in a leadership position.
- Experience designing and executing demand gen and account-based marketing strategies.
- Proficiency with 6Sense, HubSpot, and Salesforce for campaign execution and reporting.
- Proven ability to drive pipeline growth and accelerate pipeline velocity.
- Strong leadership skills, with experience building and managing small, effective teams.
- Exceptional collaboration and communication skills to influence cross-functional teams.
- Analytical mindset with a passion for data-driven decision-making.
- Experience in B2B SaaS, marketplaces, or technology platforms is a plus.
- Possesses a "go-getter" mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach
- Proven success in optimizing demand generation campaigns to deliver measurable ROI.
- Deep understanding of tools like 6Sense and marketing automation platforms.
- Experience aligning demand generation efforts with cross-functional GTM strategies for B2B products.
- The ability to thrive in a dynamic, fast-paced environment
- Gsuite
- Slack
- Confluence
- HubSpot
- Jira
- Salesforce
- 6Sense
- 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
- 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
- 🌅 We offer 12 paid holidays for all of our US employees!
- 💰401k employer matching program – because your future deserves a friendly boost!
- ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
- 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
- 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
- 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
- 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
- 🏋🏾♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
- 🧠Employee Assistance Program. We offer up to 8 free mental health sessions.
- 💪🏽We offer gym discounts to help you stay fit and healthy!
- 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
- 🔗 Employee Referral Program! We reward employees helping us find top talent!
- 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.
- Sit for prolonged periods of time
- Utilize wrist and hands for a prolonged period of time
- Walk short distances
- Stand for short periods
- Speaking and conversing with others
- Lift up to 25lbs without assistance up to chest height
If you are based in California, we encourage you to read this important information about the ShipStation Privacy Policy for California residents linked here.
