Senior Content Marketing Manager

About us

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.

The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes. 

About the role

The Senior Content Marketing Manager is a strategic individual contributor responsible for developing and executing Auctane’s content strategy. Your primary focus will be driving customer acquisition, retention, and lifetime value through compelling, audience-focused content. You'll manage and implement a consistent publishing calendar, oversee content creation across multiple channels (mailing, SMB shipping, API solutions), and ensure alignment with SEO best practices. Additionally, you'll lead the organic social media strategy and leverage analytics to guide content decisions.

This position is hybrid (3 days per week in office) and is located in Austin, Texas. 

Travel Requirements: Less than 10%

About the team

We are on a mission to revitalize the eCommerce industry’s ability to make fast decisions regarding their shipping software provider based on our customer-centric content programs.

What will you be doing?

Primary Objectives:

• Content Strategy Development: Design and implement a comprehensive content strategy and calendar aligned with business objectives and audience needs.
• Educational Content Creation: Produce high-quality webinars, ebooks, podcasts, demos, blogs, and whitepapers.
• SEO Alignment: Collaborate closely with SEO specialists to optimize content, balancing quality, relevance, and search performance.
• Influencer & Partner Collaboration: Develop relationships with industry influencers and content partners to boost brand credibility and extend reach.
• Performance Measurement: Define clear metrics for content success, analyze performance, and adapt strategies based on data insights.

Responsibilities: 

• Strategic Planning: Establish a detailed content strategy that supports product marketing initiatives and overall brand messaging.
• Content Production: Plan, produce, and manage diverse content formats to ensure consistency, quality, and effectiveness.
• Cross-functional Collaboration: Work with SEO, creative, product marketing, web, and demand generation teams to enhance growth.
• Influencer Engagement: Identify and engage influential voices within relevant industries to elevate brand authority.
• Performance Analysis: Regularly monitor content metrics and adjust strategies based on data-driven insights.
• Content Calendar Management: Maintain a comprehensive and organized publishing schedule aligned with marketing initiatives.
• Industry Insights: Stay informed on trends and preferences within e-commerce, shipping technology, and SMB markets to inform content strategy.

What are we looking for?

• Bachelor’s degree in Marketing, Communications, Journalism, or related field; MBA preferred.
• 6- 8 years of experience in content marketing or product marketing, including strategic content planning and execution.
• Demonstrated success in creating engaging content that meets clear business objectives.
• Deep understanding of SEO best practices and proven collaboration with SEO teams.
• Exceptional writing, editing, and storytelling skills.
• Proven ability to manage content calendars and drive content execution across multiple channels.
• Strong collaboration skills with cross-functional teams.
• Experience in B2B marketing, particularly e-commerce or technology sectors.

What will make you stand out?

• Possesses a “go-getter” mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach
• Experience developing educational content such as webinars and customer success stories
• Strong grasp of content trends and experience developing successful organic content strategies
• Experience managing content for a diverse product portfolio, tailoring strategies to different audience segments
• The ability to thrive in a dynamic, fast-paced environment

The tech

• Gsuite
• Slack
• Confluence
• HubSpot
• Jira
• Salesforce

What do we offer?

• 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
• 🌅 We offer 12 paid holidays for all of our US employees!
• 💰401k employer matching program – because your future deserves a friendly boost!
• ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
• 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
• 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
• 💪🏽We offer gym discounts to help you stay fit and healthy!
• 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
• 🔗 Employee Referral Program! We reward employees helping us find top talent!
• 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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